The Liquor Market | United States

The global liquor market, which was valued at USD 1198.6 billion in 2014, is expected to grow at a CAGR of 3.4% through 2021. While global growth remains steady, it has been noted that both Asia and Latin America continue to show stronger growth trends.

The US market for liquor is quite saturated, resulting insluggish growth over the last decade. This market was valued at USD 211.6 billion in 2014 and is expected to grow at a CAGR of 2.2% through 2021. The spirits segment has been growing at a CAGR of 2% and 4% for the last ten years in terms of volume and revenues respectively. Approximately 80% of alcohol is sold in open states and the rest in controlled or monopolized states. The largest markets in the US are in New York, California and Florida.

The market is becoming increasingly fragmented. It is expected that this market will continue to post strong growth for the next few years.

The global liquor market, which was valued at USD 1198.6 billion in 2014, is expected to grow at a CAGR of 3.4% through 2021. While global growth remains steady, it has been noted that both Asia and Latin America continue to show stronger growth trends.

The US market for liquor is quite saturated, resulting insluggish growth over the last decade. This market was valued at USD 211.6 billion in 2014 and is expected to grow at a CAGR of 2.2% through 2021. The spirits segment has been growing at a CAGR of 2% and 4% for the last ten years in terms of volume and revenues respectively. Approximately 80% of alcohol is sold in open states and the rest in controlled or monopolized states. The largest markets in the US are in New York, California and Florida.

The market is becoming increasingly fragmented. It is expected that this market will continue to post strong growth for the next few years.

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Smirnoff Vodka

  • Country : St. Pierre & Miquelon
  • Turnover : USD 315 million
  • Position : Is a liquor brand that makes vodkas using traditional filtration methods developed by P.A. Smirnoff.

Captain Morgan Rum

  • Country : St. Pierre & Miquelon
  • Turnover : USD 224 million
  • Position : Is a brand known for its wide variety of distinct flavored rums which are used in several recipes.

Jack Daniel’s Whiskey

  • Country : United States
  • Turnover : USD 219 million
  • Position : Is a brand that sells a wide range of whiskeys and is considered as the top selling whiskey brand in the United States.

Bacardi Rum

  • Country : Bermuda
  • Turnover : USD 5 billion
  • Position : Is a family-owned spirits company with over 200 brands and labels in its portfolio, famous for its white rum.

Crown Royal Whisky

  • Country : St. Pierre & Miquelon
  • Turnover : USD 187 million
  • Position : Is a top-rated Canadian whiskey brand in the United States known for superior quality whiskeys.

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