Estimated at more than 5 billion euros in 2013, the delicatessen market has a significant weight within the French food industry. Once reserved for a handful of prestigious chains, delicatessens have become more popular with the emergence of premium brands in mass distribution. In 2013, the sector had 4000 points of sale, 75% of which were independent.
The importance of culinary pleasures in France has allowed the sector to be relatively spared by the recent economic crisis. Delicatessen professionals also benefited from the reduction in the budget for out-of-home catering, which encouraged home consumption. Only the companies offering their services in the event and reception sector really felt a drop in activity.
The big names in delicatessen have an international reputation that attracts the attention of consumers. This explains why Sodexo acquired the caterer Lenôtre from the Accor hotel group in 2011. Dalloyau, Hediard, Fauchon and the Galleries Lafayette Group are also present on this market.
To counter the offensive of mass distribution, specialists in the sector cannot rely solely on the target of foreign tourists or the top of the food range. A clever mix of innovation and tradition is needed to attract new customers.
Our business reports in France and in EuropeDownload an example
Our business reports worldwideDownload an example