A deodorant is a cosmetic product, for example in the form of a spray or roll-on, designed to mask bad body odours.
According to Unilever, the deodorant market in France amounted to 550 million euros in 2014, up 3% in volume and 2% in value compared to 2013.
The deodorant market, which is particularly competitive, is divided between the world leaders in cosmetics or mass consumption, and private labels.
Deodorant manufacturers are relying on the compressed format (25% lower carbon footprint, using 25% less aluminium and 50% less propellant gas) to gain market share, as is Unilever.
The deodorant market should eventually evolve towards greater transparency, with greater consideration being given to the claims of consumer associations concerning the composition of products (like aluminium salts).
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