The Crisps Market | United States

Potato chips are thinly sliced potato wafers and deep fried or baked to impart a crunchy texture. These are consumed as a popular savory snack in many households. The snacks market is on a rise, with Frito-Lay, PepsiCo’s most profitable division, contributing 35% of the company’s topline growth.

The potato chip segmentin the US is valued at USD 22 billion, with a steady CAGR of 3.5%. The rate from 2010-2015 was 3.7%, and is forecast to grow to 4% between 2015-2020,earning revenues of USD 40.3 billion in 2020.

The global market was valued at USD 28 billion in 2016, and is forecast to grow at a CAGR of 4.3% until 2022, when it is predicted reach sales of USD 35 billion. A growing population, increased disposable income, and urbanization have boosted the consumption of packaged foods, potato chips being a favorite product in that category.

Brands continue to generate buzz among consumers by introducing new flavors and promotional offers. Some technical challenges remain for producers, such as delivering uncrumbled chips through the supply chain to consumers.

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Lays

  • Country : United States
  • Turnover : USD 1,696 million
  • Position : Founded in 1932, Lays merged with Frito in 1961 and became a market leader.

Ruffles

  • Country : United States
  • Turnover : USD 527.2 million
  • Position : Bought by Frito in 1958, the name was inspired by therippled shape of these potato chips.

Pringles

  • Country : United States
  • Turnover : USD 532.2 million
  • Position : Sold to Kellogg’s in 1967, this signature stacked chip is a renowned brand in the market.

Utz

  • Country : United States
  • Turnover : USD 192.5 million
  • Position : Founded in 1921, Utz potato chips are distributed all across the US.

Kettle

  • Country : United States
  • Turnover : USD 158.7 million
  • Position : Founded in 1978, Kettle Foods is internationally famous for its potato chips and other packaged snacks.

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