The Breakfast Food Market | United States

With an increased focus by consumers on diet and healthy living, it is only to be expected that the breakfast food market will pick up in terms of revenue, sales and consumption volumes. Many vendors have started manufacturing healthier versions of their cereals alongside old mainstays. The global breakfast market was valued at USD 32.5 billion in 2012.

The US breakfast food market is valued at USD 13.9 billion, and is expected to grow at a CAGR of 4% through 2019.

This expansion is primarily being driven by fast-food restaurants. Studies show that morning meal visits to such establishments have increased by 5% since last year. Consumers look for affordability and convenience; breakfast sandwiches, for instance have shown the most growth in this segment. Breakfast food options which contain a significant amount of protein are generally seen as a healthier choices and are found on most fast food menus.

The dine-in segment faces competition from energy bars and other on-the-go products.  But it has been observed that 70% of breakfasts are still consumed at home, making it difficult for newcomers to penetrate the market.

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Kellogg's

  • Country : United States
  • Turnover : USD 17.92 billion
  • Position : Kellog’s is a famous breakfast brand known for its wide variety of innovative cereals and its lineup of ‘Chocos’ products.

General Mills

  • Country : United States
  • Turnover : USD 16.6 billion
  • Position : General mills is a leading retailer of branded foods and breakfast cereals across the United States with various retail outlets.

PepsiCo

  • Country : United States
  • Turnover : USD 62.99 billion
  • Position : Is a multinational food, snack, and beverage manufacturer in the United States that distributes grain-based snacks.

Treehouse Foods

  • Country : United States
  • Turnover : USD 3.9 billion
  • Position : Is a food processing company that specializes in the production of private label consumer goods and breakfast cereals in the United States.

Pioneer Foods, Ltd.

  • Country : South Africa
  • Turnover : USD 1.4 billion
  • Position : A consumer goods packaging company that sells a wide variety of breakfast cereals, consumer goods, and has operations in African countries.

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