The Breakfast Cereals Market | United States

Breakfast cereals include oats, cornflakes and millets. The breakfast cereal market is expected to gain traction over the next five years and is forecasted to experience a mixed growth. The economic condition of this industry experienced a downturn during the recession period.

The breakfast cereal industry is slated to grow at a CAGR of 4% globally between 2015 to 2022; its projected revenue growth is forecasted to reach USD 43.0 billion by 2022, according to market analysts. This market growth is likely to be driven by consumer demand, due to an increased awareness of healthier eating options.

The cereal market in the US, however, faces competition from abundant availability from numerous alternatives like snack bars, Greek yogurt and even biscuits that offer high protein, energizing breakfasts on the go. Factors such as lack of time and busier lifestyles can hinder the growth of the breakfast cereal market in the US.

Other factors that can hamper market growth are high raw material procurement cost, increased commodity and energy prices.

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Kellogg’s

  • Country : United States
  • Turnover : USD 14.8 billion
  • Position : A famous cereal manufacturing brand known for its lineup of ‘Chocos’ breakfast cereals.

General Mills

  • Country : United States
  • Turnover : USD 16.6 billion
  • Position : Is a consumer goods and food service company known for its wide variety of breakfast cereals.

Nestle

  • Country : Switzerland
  • Turnover : USD 92.37 billion
  • Position : Is a global manufacturer of cereals, confectioneries and beverage products.

Post Holdings Inc.

  • Country : United States
  • Turnover : USD 5.03 billion
  • Position : Makes a wide variety of breakfast cereals and branded nutritional goods.

Kraft Foods

  • Country : United States
  • Turnover : USD 26.48 billion
  • Position : Is a leading retailer of consumer goods and breakfast cereal products in the US.

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