The Biscuit Market | United States

Biscuits fall under consumer goods and are typically consumed as part of breakfast and as a snack. The biscuit market in the US has experienced promising growth and is expected to do well in the forthcoming years. The biscuit market is primarily segmented into sweet biscuits, filled/coated biscuits, health/nutritional biscuits, cookies among others.

The global biscuit market is slated to grow at a CAGR of 3.7% to reach USD 125 billion by 2022 Biscuits are key dominators of the food industry, mainly due to factors such as innovative packaging, applied technologies, and the variety of tastes, shapes, and designs. Sweet biscuits make up the largest and fastest growing sector of this industry.

Key drivers leading to the growth of this industry are an increasing demand for convenience foods, rising disposable incomes, busier lifestyles and increasing awareness of food safety issues. This market is expected to grow rapidly at a steady pace due to the increased manufacturing of low calorie and sugar-free healthy biscuits.

The rapid rise of supermarkets and hypermarkets also contribute to the increased production of biscuit products in the US. North America is the second largest player in this industry. Leading biscuit manufacturing brands in the US are Nabisco and the Ghirardelli Chocolate Company.

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Nabisco

  • Country : United States
  • Turnover : USD 4.02 billion
  • Position : A biscuit manufacturing company that is known for its invention of Oreo cookies.

Ghirardelli Chocolate Company

  • Country : United States
  • Turnover : USD 170 million
  • Position : A chocolate company popular for its wide variety of chocolate coated cookies and biscuits.

Nestlé

  • Country : Switzerland
  • Turnover : USD 91.16 billion
  • Position : A famous biscuit manufacturing brand known for its cookies and nutritional biscuits.

Ralcorp Holdings

  • Country : United States
  • Turnover : USD 3.5 billion
  • Position : Is a company known for its wide variety of biscuits, cookies and savories.

Trader Joe’s

  • Country : United States
  • Turnover : USD 13 billion
  • Position : A US retailer popular for manufacturing and marketing various packaged biscuit products.

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