The Baby Diapers Market | France

The diaper, or nappy, is a product designed to replace a diaper to be folded, in a situation of incontinence. It can be disposable or reusable.

According to Les Echos, the French diaper market sells more than 3.5 billion diapers each year for a turnover of around 850 million euros.

Since the withdrawal of Huggies (Kimberley Clark) in 2013, competition in the diaper market in France has been fragmented and dominated by private labels.

Faced with increasing competition, diaper companies are focusing on high value-added segments: bed-wetting, disposable swimwear, etc.

The future of the diaper market will depend mainly on innovations launched by private label brands in order to attract customers who have been loyal to the brands until now.

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