The Alcohol Market | United States

The American alcohol market comprises of various segments and is expected to be a USD 342.5 billion industry with revenues divided equally between malt beverages, wine and distilled spirits.

The alcohol market in the US is expected to have a CAGR of 3.51% in revenues between 2016 to 2020. In the 1990s, beer made up 60% of the alcohol market in the USA. Distilled spirits are dominating the alcohol market in the US according to market trends, with the runner-ups being beer and wine. Key growth drivers of the alcohol market are the introduction of new flavors of spirits, which are winning over consumers and increasing disposable consumer incomes. Big players in the industry are Diageo, Pernod Ricard, and Brown Forman.

Sales volumes for whiskey have gone up by 6.8% in recent years with a marked increase in revenues of up to 7% at a staggering USD 3.1 billion. Increased revenues are attributed to an increase in advertising over the message that consumers should drink less poor quality alcohol and  more high quality alcohol. Challenges in the market include high tax rates, however, the upside is an increase in the number of breweries coming up, leading to market expansion and growth. Leading vendors in the market are The Boston Beer Company, Anheuser-Busch InBev, MillerCoors and Diageo

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Anheuser-Busch InBev

  • Country : Belgium
  • Turnover : 45.52 billion USD
  • Position : A multinational vendor of alcoholic beverages supplying wine, beer and other alcoholic beverages across the United States.

MillerCoors

  • Country : United States
  • Turnover : 7.72 billion USD
  • Position : A company that is famous for its beer across the United States.

Boston Beer Company

  • Country : United States
  • Turnover : 903.007 million USD
  • Position : Is the second largest craft beer brewery in the USA which launched the Angry Orchard brand of hard ciders back in 2012.

Diageo

  • Country : St. Pierre & Miquelon
  • Turnover : 15.64 billion GBP
  • Position : Is a major producer of beer in the world and a British multinational alcohol brewery.

Bacardi

  • Country : Bermuda
  • Turnover : 5 billion USD
  • Position : Is the largest manufacturer of distilled spirit in the world, famous for their white rum.

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