The French confectionery market reached an annual turnover of 3.5 billion euros at the end of June 2012. The market is divided into several segments:
- chewing gum (34% of turnover)
- confectionery for children (26%)
- pocket confectionery (14%)
- regional and traditional specialities (13.5%)
- confectionery for adults (12.5%)
There are 90 companies on the market with a total of around 7000 employees. The confectionery sector is a concentrated sector where the four main manufacturers account for more than 50% of total turnover. World leaders are present in France through their subsidiaries. Lamy Lutti, one of the most recent major French manufacturers, belongs since 2011 to the German confectioner Katjes. The major global confectionery groups are Haribo, Cadbury, Ferrero and Solinest. Private labels have difficulty attracting consumers because of their lower quality. Supermarkets account for 80% of sales. Bakeries, specialty retailers, gas stations, kiosks and wholesalers complete the distribution network.
Confectionery is perceived by consumers as a cheap treat. The economic crisis therefore had little impact on candy and chocolate consumption. Manufacturers focus on innovation and regularly offer new products. In 2012, candies with an acid taste will appeal to all brands. Chewing gum consumption is also constantly increasing.
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