The soccer market includes soccer clubs, but also equipment manufacturers, broadcasters, specialised media and urban football centres. This is a very large market because it concerns many French people who work in this market, which has the particularity of containing several tiers (i.e. professional and amateur).
The global soccer market represents a turnover of 12.5 billion euros (source: challenges). The French soccer market represents 400 million euros, or 3.8% of the sports market (source: challenges).
The soccer market has few players that compete on a profesisonal level. Nevertheless, these companies must share revenues that are defined, in large part, by television rights. Regarding activities related to professional soccer, there are many brands and they also compete for a significant market.
Soccer clubs must reinvent their business models so that they are not only dependent on TV rights and the players' sales market. The challenge for these clubs is around their stadium, which they very rarely own and therefore do not earn any income. Operating stadiums under public-private partnerships generates very high rental costs for clubs.
The soccer world has undergone its last two years of tax changes through the taxation of image rights and the tax on high salaries, which has most often been paid by clubs.
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