The Rum Market | France

Rum is a type of brandy originating in the Americas, produced from sugar cane.

According to Les Echos, the world rum market was expected to reach 3.5 billion US dollars in 2014, or some 18 million 9-litre cases.

The rum market is dominated by spirits giants (like Diageo, Pernod Ricard and Bacardi), without presenting significant barriers to entry for niche brands.

To win global market share, rum producers are pursuing a particularly sophisticated communication strategy and are counting on the development of "cocktail culture".

The end of the embargo on Cuban products should result in an increase in the rum market, thanks to the lifting of restrictions for American tourists.

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Market Research: The Rum Market | France

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Bacardi

  • Country : Bermuda
  • Turnover : 5 Mds € en 2013
  • Position : Leader mondial

Numéro 4 mondial des spiritueux, fondé à Cuba et principalement connu pour sa marque de rhum.

Pernod Ricard

  • Country : France
  • Turnover : 8,6 Mds € en 2013
  • Position : Leader mondial

Entreprise française spécialisée dans la fabrication et la distribution de vins et spiritueux. Co-leader mondial du secteur des Vins & Spiritueux et leader du segment Premium. Commercialise la marque de rhum Havana Club

Diageo

  • Country : United Kingdom
  • Turnover : 14 Mds € en 2014
  • Position : Leader mondial

Leader mondial des spiritueux, à travers ses marques de cognac Hennessy (co-actionnaire avec LVMH), de whisky Johny Walker et de rhum Captain Morgan

Trois Rivières

  • Country : Martinique
  • Turnover : NC
  • Position : Challenger

Rhum agricole produit en Martinique

LVMH

  • Country : France
  • Turnover : 30,6 Md€ en 2014
  • Position : Leader mondial

Leader mondial du luxe, présent sur le marché des spiritueux via sa branche Hennessy

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