Preloaded Cards Market | United States

With a higher number of users, especially millennials and baby boomers opting for pre-paid or preloaded cards to circumvent higher credit card charges, this segment has witnessed an unprecedented boom in the last few years. While this segment was initially utilised by those who were not approved or could not get access to credit card facilities, this segment of the market has gained wider popularity in the last few years. The global pre-loaded cards market was valued at USD 2651 billion and is predicted to grow with a sharp CAGR of 22.7% to reach USD 3653 billion by 2022. Europe accounts for the largest share, snagging 49% of the market, with India following closely behind featuring the highest CAGR of 37.5%. China is another front runner in the market.

The US market for preloaded cards is witnessing resurgence with both millennial and baby boomers segment preferring to use preloaded cards over credit cards. Moreover, with year on year growth for the last two to three years standing at 18.5%, it is expected that this market will grow further on account of a rapidly ageing population that prefers using preloaded cards. The US market was valued at USD 534 billion and is widely expected to gross around USD 932 billion by 2022. However, the US market may come under pressure on account of restrictive legislations and policies being implemented shortly. Given the fact that these cards can be used anywhere, anytime and anyplace with little or no charges, makes them much more attractive than credit cards

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American express

  • Country : United States
  • Turnover : $32.12 billion
  • Position : Amex is an American financial service MNC which was founded in 1850.

Visa Inc

  • Country : United States
  • Turnover : $13.88 billion
  • Position : The company is the world’s second largest card payment organization.

Mastercard

  • Country : United States
  • Turnover : $9.88 billion
  • Position : Founded in 1966 as a cooperative bank, it became a global brand after its IPO offering in 1979.

"Paypal Holdings "

  • Country : United States
  • Turnover : $10.84 billion
  • Position : The company operates as a technology platform with digital and mobile payment options

Western Union

  • Country : United States
  • Turnover : $5.2 billion
  • Position : It is a financial services and communications company based in the US.

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