The porc market includes all those involved in the rearing, processing or distribution of porc products.
There are numerous pig farmers in France, with around 5,00 in the region (soucre: Europe 1). Currently amid a crisis, this market is suffering from price wars led by the supermarkets, among others, which, by refusing to increase prices for end consumers, are driving up material costs for farmers and processors. Thus, the entire functioning of the market is called into question, the listing on the Plérin market, which makes it possible to set prices and to which major players such as Bigard no longer wish to go.
The sector is competitive because French farmers also must face international competition that is not subject to the same health standards. Price fixing on the Plérin market is currently at the heart of a battle between farmers, processors and distributors.
The porc market is broadly spread in volume in France, but there is a very marked tendency for consumers to move towards quality products and in particular labelled products (e.g. organic, Label Rouge and Bleu Blanc Cœur).
Porc prices improved slightly in 2013 but started from a historically low level. There is a very strong competitive and international pressure, due to the lack of meat products on the world market. A tightening of the supply of standard pigs should facilitate the commercial positioning of high-end products
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