The pet store market includes all products marketed to pet owners. This includes animal food, but also care products and toys.
In 2013, the pet market generated 4.32 billion euros, supported by the 48% of French pet owners (source: promojardin). On this significant market, the cat market, which remains the leading animal market, represents 1.8 billion euros (source: petmarketmagazine.com).
Regaridng animal food, market leaders are multinationals like Mars, which offer a diversity of products, notably through the leading brand of the cat market, Whiskas. In other animal products, the main company is Fressnapf, Europe's leading pet store, which is expanding in France through the opening of directly-owned stores.
European firms are seeking to develop in France via the franchise models, such as Tom&Co. Other businesses offer a fully digital range with a wide choice of products and efficient logistics. In this mature market, the strategy of the players is to offer a very wide range of products in order to attract consumers who are not always rational (buying at first sight is common).
The challenge for the sector is digital because new fully digitalized players are developing, making it possible to surf two trends: the lack of time for consumers to go to the store and the need to offer a very wide range of products on a variety of animals.
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