The Painting Supplies Market | France

The painting supplies market is divided into several segments: building paints, paints for the general public, anticorrosion paints, marine paints, industrial paints and paints for bodywork.

    Living environment is a priority item of expenditure, accounting for 32% of family spending. In 2012, the turnover of the general public paint market amounted for over 1.3 billion euros. Despite the recovery in the construction sector, paint sales continued to fall in 2016 and 2017.  Nevertheless, the sector once again presents favourable prospects, with the recovery of the construction market: +19.9% growth in volume in 2016 and +3.4% in 2017. In the midst of a crisis and growing public health concerns, the brands and distributors in the segment are focusing on innovation. French companies in the sector invest 5% to 6% of their turnover in innovation by developing ecological products, protecting magnetic waves, new application technologies and more efficient drying.

    Alongside the upscaling and development of innovations, the companies are developing their international expansion. The paint market is also becoming increasingly concentrated. SigmaKalon, Akzo Nobel and Materis control between 60% and 80% of the French paint industry for the construction sector and nearly 40% of its distribution to professionals. Paints are becoming more ecological in different sectors, with depolluting paints, water-based or acrylic paints that emit less solvents, or even paints designed using techniques that aim to replace petroleum molecules with a less polluting component.

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Akzo Nobel

  • Country : Netherlands
  • Turnover : 16.4 Mds € (2013)

SigmaKalon

  • Country : France
  • Turnover : 155 M€ (CA Groupe 2013)

Materis Paints

  • Country : France
  • Turnover : 144 M€ (2013)

La Celliose

  • Country : France
  • Turnover : 17 M€ (2013, 9 mois)

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