The olive oil market is a sub-segment of the market for the manufacture of refined oils and fats. This is a market in which olive growers, who are also distributors of whole olives and olive oil, operate.
The market for the production of refined oils and fats represents 4,691 billion euros (source: agriculture.gouv.fr). Olive oil reaches production levels of 4 to 7 Kilotonnes (source: Parisien.fr).
Competition in the sector is global with major producing countries such as Italy and Spain. Thus, according to the platform, 73% of the world's 2013 production was in Southern Europe. Northern African countries also play an important role in the market.
The market is globalized with many foreign producers in this sector. Faced with the difficulties of the competititors consistently producing quality oil, the scarcity of the product should increase prices in this mature market. This product has a postitive health image, unlike butter, whose use is increasingly discouraged in the kitchen.
In 2014, the companies in the olive oil sector had to adapt to a bacterium called the olive fly. This bacterium, which has developed due to unfavourable climatic conditions, has halved world olive oil production. The impact in terms of figures is not yet clearly visible, as the price increase has made it possible to offset the volume decreases over the year.
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