The meat market consists of beef, pork and poultry meat. The market relies on many farmers who may or may not integrate the raw materials, but also on large groups that collect and process the various meats. These groups are sometimes in a cooperative form.
France is a breeding ground which imports only 18% of its consumption (source: planetoscope) and which generates a trade surplus of 1.1 billion eurosaccording to the Marne Chamber of Agriculture.
Competition in the sector is exacerbated by two factors: the decline in global meat consumption on the one hand and the distribution channel on the other, mainly in supermarkets, which do not generate income margins for the entire sector.
The end of the milk quota regime will have an impact on the meat market. Farmers will deliberately choose to allocate cows for milk production to the detriment of the meat sector. In addition, French producers must fight against European and global competition that is much less affected by the health and social standards.
As exporting remains uncertain for the players in the sector, as shown by the Russian ban, which drastically reduced meat imports over the past year, French players are obliged to work on their business model by integrating value on processing and distribution. Quality labels as well as organic labels are also profitable routes.
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