Renting between private individuals is a practice that is experiencing a rapid growth. It allows people who own assets that they use only occasionally to rent them to other individuals, according to a collaborative economy logic. The collaborative economy market is booming, valued at 28 billion dollars worldwide by PwC. This market could reach 570 billion euros in 2025. According to a European Parliament study, France is the European leader in collaborative economy with 36% of collaborative platform users compared to 19% in Spain, 8% in the UK, or 2% in Cyprus. Housing is the most dynamic segment with 15.5 billion dollars in revenues, which accounts for more than 50% of the market.
The most successful of these were holiday and car rentals. The market share of private rental will reach 19% of the accommodation market in 2018. Only five years after its launch, the Airbnb accommodation rental site has enabled 8.5 million people worldwide to travel. In France, the start-up Guest to Guest offers 60,000 houses for rent and is the third largest home exchange company in the world. For its part, Airbnb is now a leading reference for some 300,000 homes in France, and their number is constantly increasing: +62% in Paris and +98% in Lyon.
The success of renting between private individuals also largely applies to the automobile sector. Nevertheless, the transport segment is developing more slowly, with turnover of 1.7 billion euros. The Internet platforms Cityzencar, Voiturelib, Ouicar, Buzzcar, or even Une voiture à louer, which offer to connect owners and renters, are developing considerably today. Ouicar, born in 2007, now boasts 10,000 cars and 100,000 members. Drivy, a brand born at the end of 2010, posted growth of 10% per month. In March 2013, the CarSonar website was launched to bring all car-sharing offers together on a single site. In 2014, 33,000 private vehicles were on offer to rent in France.
Today, rentals between individuals extend to many sectors, including boats or everyday objects (household appliances, video consoles, etc.). The Zilok platform, which receives more than 6,000 rental requests per month, or the French start-up E-loue, enable individuals to rent some of their belongings, and take an average of 30% of the total amount of the transaction. Companies in the sector are still not very profitable. Zilok raised 1.5 million euros from investment funds in 2012 but barely manages to reach a balance. Start-ups are also appearing, such as La Machine du voisin, Tipkin, Sharewizz and Domotek.
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