The Local Produce Market | France

Local produce refers to food products regarded as an integral part of French gastronomy, with a traditional and local component.

    The market for local products in France is estimated at a total of 25 billion euros (including dairy products, meat, fruit and vegetables). Consumption of this type of product is increasing, to the detriment of frozen products in particular, which saw a 3.2% drop in consumption in 2016, while consumption of fresh fruit is increasing by 1.3%.

The local produce market is characterized by a large number of traders and a high level of competition: Private brands, food giants, local producers and innovative SMEs.

    Faced with the proliferation of new entrants, established producers of local produce are counting on diversification and export prospects for their products, particularly in emerging countries (Brazil, Russia, India, China, South Africa).

    The challenge for local producers is still to gain recognition from the general public, like the big names in the grocery industry.

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