The Senior Citizens’ Tourism Market | France

The term " seniors " is generally used to describe people over 50 years of age, even if it is not a "fixed" age. Tourism for these people has become a focus because it is a segment in its own right.

With the ageing of the population, there are more and more seniors citizens. However, retirement does not mean stopping all activity and tourism for retirees gives rise to great economic hope. The tourism market for seniors currently represents 20% of tourism in general. Furthermore, the elderly hold about half of the income of French households. The senior tourism sector is seen as very promising for the coming 15-20 years. France has 22 million senior citizens, and therefore has significant potential for this market. In 2015, this group spent 22 billion euros on tourism. 75% of this population went on a trip at least once in 2015.

The main businesses are travel agencies and this market is very competitive. Specialist companies of senior tourism have entered the market, further reinforcing the market competition.

Travel agencies are successful with seniors because they offer packages where most elements are organized, which greatly simplifies the planning for customers. There is a tendency to propose various themes. In addition, opening to new segments is a strategy chosen by specialized travel agencies. For example, seniors can take their grandchildren on holiday with them.

Competition is probably the most important factor to be monitored and considered by industry players. The political-economic aspect can also influence the results of the senior citizens' tourism market through pension policies, for example. Price sensitivity is expected to increase.

 

 

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Vacances Bleues

  • Country : France
  • Turnover : 87,5M€ en 2013

Guderzo

  • Country : France
  • Turnover : 2,5M€ en 2013

Senior'Evad

  • Country : France
  • Turnover : non déclaré

Uniterre

  • Country : France
  • Turnover : non déclaré

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