The use of logs or wood pellets to heat a home is an alternative to gas, oil and electricity. In practice, the logistical aspect of wood heating means that it remains a complement to another source of heating.
The wood-burning market includes the production and distribution of heating appliances but also the wood energy sector. France is the leading European market for wood powered heating with a turnover of 500 million euros for the heating equipment sector. This market is growing, the number of households using this type of appliance is 7.4 million in 2017, (compared to 6 million in 2012), or 5% of the French population. This represents an increase of 23.3% in the number of people using wood heating compared to the forecast of 9 million people using wood heating in France by 2020. The annual heating cost with wood burning is about €811, compared to the national average heating cost of €1611. Wood heating therefore has a significant economic advantage. In addition, the Green Flame label wood represents 89% of the firewood sales recorded in 2013.
Three quarters of the companies in the French wood-burning market are French. Logically, there are two types of operators in the sector, suppliers of heating appliances and suppliers of fuels. There are many participants and competition is strong. There was also a large "hidden" market that was shrinking in favour of official channels for wood energy.
The strategies of the operators revolve around the environmental aspect. The main objective is to offer efficient heating solutions with the greatest respect for the environment. It is important to note that to produce heating appliances, the operators are sometimes international.
The environment is a key aspect of the wood-burning industry, both in terms of sustainable forest management and reducing greenhouse gas emissions. Therefore, the political and legal side is also important. It is possible to benefit from a tax credit thanks to wood heating. A 30% energy transition tax credit was approved with the new 2015 Finance Act for any purchase of a wood heating appliance since September 1, 2014. This measure has contributed to the growth in sales of firewood and appliances, as it encourages households to renew their old appliances.
The objectives are as follows: to equip 9 million households with a wood-burning appliance while significantly reducing energy wood consumption: from 7.4 Mtoe in 2006 to 6.5 Mtoe by 2020
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