The market for halal products has been growing at a rate of 15% per year for the last ten years or so. In 2014, the halal market generated between 5.5 and 7 billion euros of turnover divided between household consumption (82%) and catering (18%). The average annual market growth rate has also been 17% in recent years, compared with -3% for the meat market in supermarkets. The evolution has been from a small market dominated by local Islamic butcher shops to an attractive sector coveted by food manufacturers and distributors.
The latter are particularly interested in well integrated Muslims of immigrant background with higher purchasing power. Manufacturers must adapt to these demanding new consumers and offer something other than conventional halal meat. The products are further processed and a multitude of halal products (ready meals, pizzas, sweets...) flourish on the shelves.
The reluctance linked to social and religious factors in the halal market is gradually fading. Manufacturers and distributors do not want to turn their backs on a market that goes beyond organic food. The arrival of new entrants without legitimacy in terms of religious certification poses a problem. Further controversies following the Herta Halal Sausage controversy in 2011 may arise if no control standards are put in place.
The leading companies are Isla Delice, Reghalal, Médina Halal, Zakia which has also launched major communication campaigns and finally Hal'Shop.
(1) Solis Institute of studies
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