Ready-made meals are prepared fresh, frozen or canned dishes that the consumer only has to reheat to enjoy.
The ready meals market reached 400 million euros in France in 2016, and 14 million households bought a prepared meal at least once. This sector has experienced a crisis, particularly linked to consumer confidence in suppliers. In 2013, the market fell by 3%, but has since recovered well. On average, people under 35 spend 5% of their budget on prepared meals, compared to 3% for those aged 65 and over.
There is strong competition between major companies that share the market. Retail brands account for 40% of market share. The two major producers of ready-made meals are Marie and Fleury Michon. However, it is important not to forget the companies in the frozen food sector such as Picard, which is the leader in its category.
The major companies' strategy is based on winning back worried consumers and transparency. In addition, choosing the most natural ingredients possible is a major trend. We should also note the development of top-of-the-range/ gourmet/ high quality ready meals.
Recently, the legal aspect has been the focus of attention following the "Horsegate" food scandal in 2013. The French obligation to clearly indicate the origin of ingredients and of meat risks impacting certain operators who are not yet involved because Brussels has not yet imposed the setting up of the system. In addition, the reputation of ready-made meals as being expensive is more likely to be detrimental to them in difficult economic times.
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- Country : France
- Turnover : 1,4Mds € en 2013
- Position : Leader de la distribution et du marketing dans la confiserie en Suisse