Meal trays are a form of fast food usually delivered to the office. It is a BtoB market, companies order meal trays to eat as a group during a meeting for example. There is also talk of meal trays on board airplanes, but catering in airplanes is its own sector.
The meal tray market achieved a turnover of 90 million euros in 2012. After a slowdown in 2012-2013, 2014 saw an increase of about 4%. According to a Xerfi study, the market's turnover has grown by an average of 6% per year since 2014 to reach 124.3 million euros in 2017. According to another study, 51% of French people are delivered meals to their homes, so the market is promising, especially in the workplace.
There are many players in the lunch tray sector, however, there are well-established leaders. Number 1 in Ile de France is Room Saveurs which dominates the French market. There are also franchises that are well spread throughout the country with an obvious focus on large cities.
The operators of the lunch tray have different strategies according to their business model. The second largest franchise in France is expanding its points of sale, including in the Benelux, while the leader has chosen to rely on major names in the restaurant and fast food sectors.
A strong trend is the nutritional aspect, more and more "feel good" recipes are emerging with a limited number of calories, a choice of fresh and balanced products. A quick lunch must no longer be a sandwich with low nutritional value. In addition, structural changes are guiding the meal tray market, such as the reduction in time taken for lunch.
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