The chocolatiers market distributes chocolate generally divided into two parts: chocolate bars (dark, milk, white, filled, etc.) and chocolate confectionery (bars, chocolate candy, bites, cakes, etc.). In 2016, there were 4119 confectionery and chocolatiers, and chocolatiers alone generating 3.5 billion euros in turnover, but with a 1.5% drop in sales volumes compared to 2015. French chocolatiers are resisting the crisis, with the market remaining stable despite the decline in purchasing power. The French spent an average of 110 euros per household on chocolate consumption in 2012. In other words, chocolate was considered a safe haven in times of crisis. However, France is losing export market share to competing countries such as Germany, the Netherlands, Belgium, Switzerland and the United States.
The French chocolate market is made up of companies of all sizes. The chocolate industry union is made up of nearly 80 companies in France, 90% of which are SMEs, totalling to about 50 companies. There are also some major groups such as Cadbury France, Cémoi, Ferrero, Kraft Foods France, Lindt, Masterfoods and Nestlé France. This is followed by a few medium-sized companies such as Excella, Jacquot, Révillon or Valrhona.
As the French market has reached maturity, many brands are accelerating their conquest of new international markets.
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