French insurance brokerage has the characteristic of being diversified by the size of its participants. The profession has around 3,500 small or medium-sized firms, controlled by family capital or natural persons, which coexist alongside very large groups.
There are three categories of brokers:
- Widespread comparison of services on the Internet (lesfurets.com, lelynx.fr,)
- Online brokers (Santiane or AssurOne Group)
These trends force companies in the sector to innovate, renew and offer products and services with high added value. The objectives will therefore be to "grow", diversify, innovate to win new markets and develop in niche markets such as unpaid rents, product theft, breakdowns, travel, etc. Although digital technology offers considerable advantages and advances, it threatens the brokerage profession, with the multiplication of online services and the automation of certain broker tasks. The profession is therefore bound to evolve.
Gras Savoye, April Groupe, Verspieren, Aon France and Siaci Saint Honoré are among the leaders in the French market.
(1) FFSA, 2011
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