The hotel market includes all hotel and related services.
According to the French Union of Hotel Trades and Industries, the hotel market in France represents 17,000 establishments, 165,000 employees, 615,000 rooms and a turnover of 15.8 billion euros in 2014. According to an In Extenso (Deloitte) study, the hotel market in France was expected to grow by 0.7% to 2.6% in accommodation revenue in 2015.
Although dominated by certain global giants, the hotel market is characterized by a significant number of establishments and a high level of competition.
In order to return to growth, the hotel market is focusing on digitalization, i.e. the use of the Internet and social networks to promote its offers to customers and prospects.
The hotel market is confronted with the growth of private rental, particularly via the Airbnb site, which offers services at a quasi-hotel level without bearing the tax regime or charges.
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