Ham is the whole leg of an animal intended to be prepared raw or cooked.
According to SymphonyIRI, the overall charcuterie market in France amounted to 5.8 billion euros in 2014. In this segment, the cooked ham market is worth nearly 1.4 billion euros according to LSA Conso.
The ham market is dominated by a handful of foreign food groups, cooperatives and well-established family businesses, leaving little room for new entrants.
The French ham market is resolutely focused on exports, like Bayonne ham, which obtained approval for China and the USA in 2014.
The ham market is facing two strong trends: the consumer's attraction for low-salt products, and the disaffection of the French for products associated with aperitifs, in an economic climate unfavourable to "guilty pleasure" purchases.
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