In 2014, the average consumption of fruit juice and nectars was 25 litres per person in France, or a total of 1,620 billion litres. These figures place France as the second largest fruit juice consumer in the world.
Distribution is dominated by supermarkets, which account for two thirds of sales, while hard discount stores account for the remaining third. concentrate fruit juices (87%) are well ahead of fresh or chilled fruit juices (13%), but fresh and chilled fruit juices are experiencing strong growth with +6.3% of sales from 2015 to 2016, which also represents an increase of 5 market share points. Concentrate fruit juices are losing ground: -5.4% from 2010 to 2016. France is ahead of all its neighbours in the consumption of pure fruit juice. Fruit juice containing concentrate is increasingly being replaced with fresh fruit juice in France, where sales increased by 45% between 2011 and 2016. Today the premium juice segment (pure, organic or fresh juice) represents more than 61% of the juice market in France, against only 11% in Germany. Orange juice is the market leader, with 48% market share. Despite the efforts of the major brands in terms of flavour and packaging, private labels account for 58% of concentrate fruit juices and nectar volumes and 26% of fresh products. The latter no longer hesitate to offer top-of-the-range products.
On the distribution side, supermarkets dominate the market, with 65% of the shares, compared to 18% for private label supermarkets, 12% for non-domestic consumption and 5% for drive (Nielsen and UNIJUS - sales volumes 2016: supermarkets + SDMP + CHD + drive).
For several years now, manufacturers have benefited from the French people’s growing concern for their health. Their campaigns therefore focus on the well-being of daily fruit juice consumption. The notions of pleasure, freshness and well-being are also important. The success of smoothies since 2007 illustrates this phenomenon. At the same time, the market has been characterised, particularly since 2012, by a move upmarket, with the development of premium products. In addition, the "good on my plate" trend has largely contributed to the development of fresh and organic fruit juices. Faced with this attraction towards the natural, low sugar flavoured waters also appeal to consumers and compete largely with pressed fruit juices. The next development axis in the pressed fruit juice market is machines, with recipe ideas. However, improvements are still needed on many 100% juice products, which are still criticized for containing too much sugar.
Sunny Delight Beverages, Pepsico, Andros, Eckes Granini and Orangina Schweppes are the main leading companies in the industry as they are very present.
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