Distribution of Sporting Goods | France

The sports market represents about 37 billion euros in France, or nearly 2% of the national gross domestic product (GDP) and is the favourite leisure activity of the French. The sports market is growing by an average of 5% per year. The market for the distribution of sporting goods is estimated to have generated around 10 billion euros in turnover in 2014, according to a study by the Professional Federation of Sports and Leisure Enterprises (IAKS). Sales of sports equipment like balls, rackets, etc. represent more than a third of the sports equipment market, ahead of textiles (29%), shoes (22%) and cycles (15%). The market's customer base is constantly growing, due to several factors such as the greater interest in health and well-being, the craze for "outdoor" activities, the strong media coverage of sport and the fall in consumer prices on sporting goods. 

 
The three main distribution channels for sporting goods are specialised shops, non-specialised shops such as supermarkets, ready-to-wear shops, traditional shoe manufacturers, etc. and non-store sales (online sales in particular). Small independent businesses have gradually disappeared to give way to integrated businesses and partners. Specialised retailers are therefore the main distribution channel for sporting goods, with more than 75% of the market share. The main market players are Decathlon, Intersport, Go sport and Sport 2000. Decathlon is the undisputed leader, far ahead of all the others with a 31% market share, Intersport follows, Go sport and Sport 2000 come second. 
 
These brands contribute to the growth of mass sports consumption and democratize the market by providing customers with direct access to a large quantity of sports equipment at low prices. They owe their success to their offensive strategy with the launch of new brands, partnerships with major sporting events, new store concepts, etc. The sporting goods market is therefore highly concentrated. At the same time, a new type of operator is required: that of distributors-producers. Companies such as Salomon, Adidas and Rossignol are increasingly competing with traditional distributors. Large retailers and department stores such as Galeries Lafayette are launching their own sports brands. 
 
 

Our business reports in France and in Europe

Download an example

Market Research: Distribution of Sporting Goods | France

Market Business report for France · Companies Profils · Delivery 3 open days

98 €

ORDER

Market Research: Distribution of Sporting Goods | USA

Market analysis in the USA · Company Profiles · Delivery 3 open days

89 €

ORDER

Market Research: Distribution of Sporting Goods | Germany

Market analysis in Germany · Company Profiles · Delivery 3 open days

89 €

ORDER

Market Research: Distribution of Sporting Goods | England

Market analysis in England · Company Profiles · Delivery 3 open days

89 €

ORDER

Market Research: Distribution of Sporting Goods | Italy

Market analysis in Italy · Company Profiles · Delivery 3 open days

89 €

ORDER

Market Research: Distribution of Sporting Goods | Spain

Market analysis in Spain · Company Profiles · Delivery 3 open days

89 €

ORDER

Market Research: Distribution of Sporting Goods | Portugal

Market analysis in Portugal · Company Profiles · Delivery 3 open days

89 €

ORDER

Market Research: Distribution of Sporting Goods | Belgium

Market analysis in Belgium · Company Profiles · Delivery 3 open days

89 €

ORDER

Market Research: Distribution of Sporting Goods | Ireland

Market analysis in Ireland · Company Profiles · Delivery 3 open days

89 €

ORDER

Our business reports worldwide

Download an example

Décathlon (Oxylane)

  • Country : France
  • Turnover : 7.4 Mds € (2014)

Intersport

  • Country : Switzerland
  • Turnover : 1.4 Mds € (2012, CA France)

Go Sport

  • Country : France
  • Turnover : 676 M€ (2012)

Sport 2000

  • Country : France
  • Turnover : 560 M€ (2012, CA France)

Foot Locker

  • Country : United States
  • Turnover : 192 M€ (2012, CA France)

Fournisseurs - Secteurs en amont

Clients - Secteurs en aval

Autres marchés

À propos de nous