The Aperitif Biscuits Market | France

An aperitif biscuit is a salty biscuit, served in a festive setting such as an appetizer.

According to LSA Conso, the market for biscuit aperitif products in France has grown continuously over the past 5 years, reaching 1.1 billion euros in 2013, up 1.9% compared to 2012.

Although dominated by snacking giants, the appetizer biscuit market remains sensitive to innovation, which encourages the arrival of new entrants.

In order to maintain their growth, the businesses in the aperitif biscuit market are relying on innovation, both in terms of packaging and product.

The main challenge for the aperitif biscuit market remains the difficult balance between taste and nutritional values, in view of consumers' growing expectations in terms of natural ingredients.

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Market Research: The Aperitif Biscuits Market | France

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Mondelez

  • Country : United States
  • Turnover : 37,8 Md$ en 2013
  • Position : Leader mondial

Leader mondial de l'agroalimentaire, présent sur le marché du biscuit apéritif via ses marques Belin et Tuc

Kellogg's

  • Country : United States
  • Turnover : 14,8 Md$ en 2013
  • Position : Leader mondial

Numéro 1 mondial du marché des céréales pour petit-déjeuner et numéro 2 sur le marché des produits salés apéritifs (PSA)

Intersnack

  • Country : Germany
  • Turnover : 2 Md€ en 2014
  • Position : Leader mondial

Co-leader français sur le marché du snacking salé, notamment via sa marque Vico

PepsiCo

  • Country : United States
  • Turnover : 66,4 Md$ en 2013
  • Position : Leader mondial

Leader mondial de l'agroalimentaire et du snacking

Europe Snacks

  • Country : France
  • Turnover : 100 M€ en 2014
  • Position : Leader national

Fabricant vendéen de produits salés apéritif, leader sur le marché français des snacks à MDD

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