The cosmetics sector is very broad since it includes many products such as make-up but also perfume or skincare. The once very feminine sector is now largely developing among male customers. Highly valued concepts of beauty and appearance are what drive the market.
The cosmetics market in France generates 25 billion euros in revenue from some 800 companies operating in the sector (sources: CNEP France and All4pack), within a global market estimated at 205 billion euros. The make-up segment is driving the market, especially lipstick. France has a 25% market share worldwide.
Competition is concentrated in the sector, both in design/production and distribution. Retail chains represent 76% of the market and department stores 9%. The development model for Sephora and Douglas chains is based on the franchise system with targeted openings mainly in shopping centres.
The French market is mature, and consumers are eager for innovation and new products. The major French manufacturers are therefore looking for international growth. The "Made in France" trademark remains very commercially successful, particularly in Asian markets.
Cosmetic products are subject to very strict regulations in the European Union. For example, manufacturers are asked to stop using methylisothiazolinone in their products. The constraints also apply to packaging, which must be as ecologically responsible as possible and incorporate a circular economic logic.
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