The Consumer Credit Market | France

Fair trade is a trade designed to provide fair remuneration to producers in poor countries so that they can develop their business in the long term and improve their standard of living. It contributes to sustainable development.

According to the Consumer Observatory, the turnover of Fairtrade/Max Havelaar labelled fair trade products amounted to 355 million euros in 2013, up 9% compared to 2012. In addition, according to figures from the Kantar Institute, the number of households purchasing fair trade products stood at 7.3 million in 2013, representing a penetration rate of 26.8%.

The booming fair-trade market is characterised by an exponential number of players and a high level of competition.

Once concentrated around national brands, the fair-trade market is increasingly turning to private labels.

The market can still find important growth drivers in the out-of-home catering, services and non-food segments like cosmetics.

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