The cinema market includes the entire value chain of consumer flims. The companies which make up this market compride of producers, distributors and all parallel trades related to sound or image.
The cinema market turnover in France was 4.38 billion euros for 2012 (source: Le Monde). This turnover is generated by cinema admissions but also by all the advertising that can accompany the various film releases. This is a mature market, with cinema relying on a high penetration rate in France. This rate has frequently improved thanks to the many local cinema openings offering reduced-price sessions.
In today's globalized market, the French market compete with the American market. Yet, the latter, who still makes films with larger budgets, can rely on the verified appetite of the French public.
The sector is concentrating as evidenced by the very recent merger between Zodiak and Banijay, two of Europe's largest producers. These groups allow producers to better negotiate budgets with broadcasters.
Policy measures are important for the sector because they make it possible to finance films that are not profitable but that contribute to the sector's dynamism. Also note the impact of crowdfunding on the sector, which makes it possible to finance films that are struggling to complete their budgets through a call for donations (often for a fee).
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