The bottled water sector concerns producers of spring water and mineral water. These are always distributed in plastic bottles, as producers try to limit their ecological footprint by moving towards recyclability.
The market is significant, estimated at 1.1 billion euros (source: LSA-Conso). Despite the considerable price differences with tap water, bottled water still benefits from an image of quality and safety. It is estimated that 175 bottles are sold every second in France (source: Agro media).
The sector is concentrated because the market leaders Danone, Nestlé Waters and Roxane (Cristaline brand, a market leader) have very large market shares. With 39 spring water brands and 80 mineral water brands in France, the other players are trying to differentiate themselves by the quality of the water produced.
In addition to intra-industry competition, bottled water faces increased competition from tap water from ecological lobbies. Thus, in order to achieve profitability in this market, it is necessary to generate volume with a breakeven point for a source estimated at around 100 million bottles per year.
Bottled water has a significant impact on the environment through the container it uses. As a result, any ecological studies defend tap water by its nature as drinking water in France. Innovation in the sector is also difficult with emerging marketing innovations.
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