The Recreational Boating Market | France

The recreational boating market consists of three groups of players: manufacturers, distributors and related services companies. Boats may come in the form of sailboats or motorboats.

    In 2011, the recreational boating market generated a turnover of 1.2 billion euros, spread over around 5,000 companies. In 2012, the number of leisure boats in France was estimated at 500,000. In addition, nearly three quarters of French production of these boats is destined for exportation. France is the world leader in yacht production with nearly a third of the world market.

In France, 4 main competitors dominate the recreational boating market: Bénéteau (French), Yamaha Motor (Japanese), Bavaria (German) and Rodriguez Group (French). Bénéteau is following a diversification strategy. Thus, a quarter of their activity is related to housing such as mobile homes. Bavaria focuses on sailing boats and has acquired the company International Sailing Boats to ensure a position in each segment. These two options are chosen by most players: diversification or segmented targeting.

Tax increases are certainly having an impact on the French recreational boats market. Sales of new boats fell by almost a quarter in 2012/13, and forecasts for 2013/2014 are also pessimistic since sales are expected to continue to fall despite a deceleration in this fall. On Conversely, production will improve slightly with the hope of returning to growth even if it is expected to be less than 5%. Furthermore, most of this growth will be supported by exports. One trend to note, nevertheless, is the general move upmarket as well as the growing number of recreational boats.

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Bénéteau

  • Country : France
  • Turnover : 830 millions d'€ en 2012

Yamaha Motor

  • Country : Japan
  • Turnover : 11,7 milliards d'€ en 2012

Bavaria

  • Country : Germany
  • Turnover : non déclaré

Rodriguez Group

  • Country : France
  • Turnover : 77,9 millions d'€ en 2012

Fountaine Pajot

  • Country : France
  • Turnover : 38,3 millions d'€ en 2013

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