The bicycle market is made up of bicycle manufacturers, but also networks of shops and major sports retailers that offer all types of bicycles for sale or rental (e.g. mountain bikes, city bikes and electric bikes).
The cycle market amounted to 1,616 billion euros in 2014, through sales to individuals but also to local authorities as part of the bicycles available for hire (source: sports companies). A study of the companies of the sport.com estimated that 2.9 million bicycles were to be sold in 2014.
Competition is made up of major brands such as Décathlon and Intersport, which have a very large share of the market, but also specialised shops that provide advice and extensive after-sales service to consumers. The market has also seen the arrival of players specialising in electric bicycles who wish to take advantage of the dynamism of this segment.
The market is currently being structured. Many firms are trying to take a place in the value chain but with unclear strategies. The future development of the market via electric bicycles suggests that the market will be concentrated and structured in the future.
The sector is undergoing a revolution through the electric bicycle. Indeed, in the wake of clean travel and the energy transition, the sector is changing from an amateur sport to a daily mode of transportation.
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