A backpack is a bag with two straps to pass over both arms, and often a belt to support on the hips, intended to be carried on the back.
The backpack market is structured around 2 main segments: the school market, with backpacks under 30L, and the outdoor market, with an emphasis on technical characteristics and capacity.
The backpack market, although dominated by well-established players such as Eastpak, has a significant number of competitors.
The backpack manufacturers are focusing on upscale and innovation, particularly in the outdoor segment, which has seen the arrival of off-road electronics.
In its school luggage segment, the backpack market seems to be in a licensing race to rejuvenate its target customers.
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