The Alcoholic Beverages Market | France

An alcoholic beverage is a beverage containing ethyl alcohol, or ethanol.

According to the OFDT, the turnover of the alcoholic beverage market in France represents approximately 20 billion euros per year. This turnover is divided between wine (about 15 billion euros), spirits (about 2.5 billion euros) and beer (about 2.5 billion euros).

The alcoholic beverages market is dominated by the world leaders in beer and spirits, but leaves a lot of room for independent producers, especially in wine.

In order to return to growth, the alcoholic beverage market is focusing on rejuvenating its customers by upgrading its products and marketing.

Even if French people's alcohol consumption was the highest in the OECD (Organisation for Economic Co-operation and Development) in 2015, the alcoholic beverage market has been facing a 25% decline in sales over the past 20 years.

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  • Country : France
  • Turnover : 932 M€ en 2013
  • Position : Leader national

Premier brasseur de France avec 30 % de part de marché

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  • Turnover : 19,2 Md€ en 2013
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Diageo

  • Country : United Kingdom
  • Turnover : 7,8 Md€ en 2014
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  • Country : France
  • Turnover : 8,56 Md€ en 2014
  • Position : Leader mondial

Numéro 1 des spiritueux en France et co-leader mondial

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  • Country : France
  • Turnover : 2,6 Md€ en 2014
  • Position : Leader mondial

Numéro 1 français et numéro 3 mondial du vin

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