Turnover: 15 billion EUR (2023)

Country: France

The Publicis group, with 45,000 employees, is the French leader in communications and advertising, and number 3 worldwide. Publicis is listed on the Paris stock exchange. The group is organized around four business divisions, grouping agencies by type of expertise:

  • Publicis Communications: the group's creative division, comprising agencies such as Léo Burnett, Saatchi & Saatchi, Marcel, MSLGroup and Sapient
  • Publicis.Sapient: the group's digital activities, including Sapient Razorfish and Sapient Consulting
  • Publicis Media: media buying and management, with numerous agencies
  • Publicis Health Services: specialized in health and wellness services

News

Publicis launches major artificial intelligence plan 25/01/2024

  • Publicis has a market capitalization of 22.5 billion euros.
  • Publicis has around 100,000 employees.
  • Publicis has 45,000 engineers, IT consultants and data experts.
  • The group unveils CoreAI, an internal platform to be used by all employees.
  • Publicis bought Sapient for $3.7 billion in 2014.
  • Publicis also bought Epsilon for $4.4 billion in 2019.
  • Publicis has data from 2.3 billion profiles worldwide and trillions of data points analyzing the commercial performance of campaigns.

Despite a difficult advertising market, Publicis on cloud nine 12/10/2023

  • Publicis has raised its guidance for the full 2023 financial year, now forecasting organic growth of between 5.5% and 6%
  • Publicis has passed the symbolic threshold of 100,000 employees worldwide.
  • Publicis plans to massively deploy artificial intelligence features internally to improve staff productivity.

In 2023, the communications market will return to pre-Covid levels 16/03/2023

  • - The overall French communications and advertising market 33.8 billion euros in net advertising expenditure
  • - Traditional media (radio, print, television, outdoor advertising and cinema) stable
  • - Digital (display, search, social) and other media (directories, sponsorship, fairs, etc.) are expected to grow by 6% and 4% respectively
    • - Television: 3.49 billion
    • - Radio: 700 million
    • - Press: 1.82 billion
    • - Outdoor advertising: 1.22 billion
    • - Digital accelerated by 9.7% year-on-year to 9 billion
    • - other media (directories, sponsorship, fairs, etc.) grew by 5.1%, to 15.6 billion.

The Group is now present in over 100 countries

The geographical breakdown of the Group's 2018 sales is as follows:

  • North America: 53
  • Europe: 29% of sales
  • Asia Pacific: 10% of sales
  • Latin America: 4% of sales
  • Middle East and Africa: 3%

In April 2016, Publicis announced the acquisition of the Epsilon agency (data and targeted marketing solutions), and in August 2019 the acquisition of the American agency Rauxa, specialized in integrated marketing.

Financial Data

DUNS: 542080601

Legal Name: PUBLICIS GROUPE S.A.

Address: 133 AV DES CHAMPS ELYSEES , 75008 PARIS 8

Number of employees: Entre 1 et 2 salariés (2021)

Capital: 101 724 744 EUR


Financial Data:

Year 2022 2021 2020 2019 2018 2016 2015
Turnover 24 347 000 28 775 000 24 650 000 27 016 000 19 549 000 26 722 000 9 611 000
Gross margin (€) 90 820 000 76 437 000 61 028 000 54 180 000 - 30 686 000 -
EBITDA (€) -60 083 000 -36 655 000 -30 873 000 -21 868 000 - -3 412 000 -
Operating profit (€) 3 834 000 7 720 000 3 120 000 1 319 000 - 366 000 -
Net profit (€) 31 184 000 47 387 000 63 770 000 187 926 000 42 848 000 220 372 000 -154 752 000
Turnover growth rate (%) -15,4 16,7 -8,8 38,2 - 178,1 -
Ebitda margin rate (%) -246,8 -127,4 -125,2 -80,9 - -12,8 -
Operating margin rate (%) 15,7 26,8 12,7 4,9 - 1,4 -
Working Capital (turnover days) 62,8 191,4 -274,5 -1 945,6 - -80,3 -
Working Capital requirements (turnover days) 52,1 81,1 -58,4 34,7 - 44,9 -
Net margin (%) 128,1 164,7 258,7 695,6 - 824,7 -
Added value / Turnover (%) 57,4 60,7 52,9 40,3 - 43,2 -
Wages and social charges (€) 69 975 000 51 047 000 39 303 000 29 016 000 - - -
Salaries / Turnover (%) 287,4 177,4 159,4 107,4 - - -

Company Managers:

Position First Name Last Name Age Linkedin
Président du directoire Arthur Sadoun 52
Membre du conseil de surveillance Sophie, Elise Rachline 66
Membre du conseil de surveillance Simon, Marcel Badinter 55
Membre du directoire Anne-gabrielle Heilbronner 55
Membre du conseil de surveillance Jean Charest 65
Membre du conseil de surveillance Thomas Glocer 64
Membre du conseil de surveillance Andre Kudelski 63
Membre du conseil de surveillance Marie-josee Kravis 74
Autre Maurice Levy 82
Autre Elisabeth Bleustein Blanchet 80
Membre du conseil de surveillance Suzan Levine 54
Membre du conseil de surveillance Antonella Mei 65
Autre Pierre Penicaud 60
Membre du conseil de surveillance Sophie, Elise Bleustein Blanchet 80
Membre du conseil de surveillance Tidjane, Cheick Thiam 61
Membre du directoire Michel, Alain Proch 54
Autre Patricia, Isabelle, Helene, Paulette Borrini 55

Studies mentioning this company

The advertising agency market - France

Other companies mentioned:

  • Publicis Groupe
  • Havas Groupe (Groupe Vivendi)
  • WPP
  • Omnicom Media group France
  • Kwanko
  • Milee Media (Hopps Group)
The website development market - France

Other companies mentioned:

  • NewQuest Datasolution
  • Wix
  • Publicis Groupe
  • Jalis
  • Colorz
  • Tiz
  • AZ Conception
  • Linkeo
  • Solocal
  • Agence Méosis
  • Joomla
  • Galadrim
  • Idéematic
  • Jimdo
  • Le Backyard
  • Noiise
  • Orkester
  • Poyesis
  • Proxify
  • Weebly
  • Wordpress
  • SRA
  • Malt
The communications agency market - France

Other companies mentioned:

  • Publicis Groupe
  • Havas Groupe (Groupe Vivendi)
  • WPP
  • Omnicom Media group France
  • Kwanko
  • MGA France
  • Edelman
  • Meero
  • Spaag
  • Altavia Group
  • dentsu France
  • Mnstr
  • Eskimoz

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