Company profile - Last update 07/03/2022

Name: Procter and Gamble

DUNS: 391543576

Turnover: 71 billion USD (2020)



The Procter and Gamble group was founded in 1837 by William Procter and James Gamble. Currently the group employs nearly 92,000 people worldwide and in 2020 had sales of $71 billion. The company's headquarters are in Cincinnati, USA. Since its creation, the Procter and Gamble group has specialized in the production of hygiene products and is a leader in several sectors thanks to brands such as Gilette, Pampers, Ariel, Dash, Always Discreet, Head and Shoulders, Febreze, Braun, Clearblue or Oral-B, which are all owned by the company. Procter and Gamble sells its products in over 180 countries. For 64 years, dividends paid to shareholders have only increased year after year.

Management and Shareholders

  • traffic Estimates for the Procter and Gamble Website
Estimated traffic for the Procter and Gamble website

France - 2020-2021, visitors


  • Main keywords on which the Procter and Gamble website is positioned
Keyword Position Previous position
Search Volume
procter and gamble 1 1 9900
p&g 1 1 3600
procter and gamble 1 1 1900
procter and gamble 2 0 9900
procter and gamble 3 0 9900
procter and gamble amiens 1 1 1000
procter and gamble amiens 1 1 590
p&g 2 2 3600
pg 4 4 6600
procter and gamble brands 1 1 480
procter and gamble france 1 1 480
procter 1 1 590
procter and gamble logo 1 1 210
protect and gamble 1 1 320

  • brand awareness
Estimated brand awareness for Procter and Gamble online

Google searches with and without the brand



february 3, 2021 - Procter and Gamble to attack the dishwasher tablet market in France - source(LSA)

  • The group is launching its Fairy brand
  • It hopes to become the leader in the French market within 5 years
  • Extensive media campaign with nearly 2 million doses to be distributed and limited editions to be sold to encourage consumers to try P&G tablets

In the hair care market, Procter and Gamble owns several brands such as Aussie, Head and Shoulders and Herbal Essence, which make it one of the market leaders. (Procter and Gamble Hair Care)