Turnover: 19 billion USD (2021)

Country: United States

  • Mars Petcare is the pet food subsidiary of the American Mars group and comprises over 50 brands, including Pedigree, Whiskas, Banfield, Pet Hospital, Cesar, Nutro, Sheba, Dreamies, Eukanuba, IAMS, Waltham, Bluepearl and Pet Partners, Frolic, Canigou, etc
  • 85.000 employees in 55 countries
  • Owner of the French company Royal Canin, with 15 plants worldwide
  • Mars Petcare has over 45,000 employees in 50 countries.
  • The company offers prepared foods and hygiene products for dogs (Pedigree, Nutro and Cesar) and cats (Perfect Fit, Whiskas, Sheba, Catisfactions), as well as Catsan litter.
  • Mars Petcare operates a production site in Arévalo, Spain, and owns Royal canin

News

Mars Petcare invests 13 million euros in the Loiret region of France 05/06/2023

  • Mars Petcare: 50 years of existence
  • Production site: Saint-Denis-de-l'Hôtel, Loiret, France
  • Current production: 67,000 tonnes of wet food per year 600,000 cans and 1 million pouches produced per day

Petfood: animals are not forgotten in the move upmarket 13/10/2022

  • Sales growth in 2022: +4.4% in value and -2.8% in volume
  • Market leader : Purina with 29% market share
  • In two years, sales of wet cat food have jumped by 13% and those of kibbles by almost 9%
  • Mars Petcare focuses on naturalness with the continued development of Crave, a range of treats for dogs
  • Freshpet, an American company with sales of $420 million, is a newcomer to the French market.cat and dog food, rich in animal proteins, ready-to-eat, steamed and sold in refrigerated cabinets.

The shape of the pet market 09/03/2022

  • The animal nutrition, care and well-being market is worth over 5 billion euros (up 6% by 2020)
  • Pet owners spend over 1,000 euros a year on their pets
  • One French household in two owns a pet
  • Pet food represents over 4 billion euros, up 48% in ten years
  • Maxi Zoo launches a GPS collar that lets you locate your pet in real time, track its energy expenditure and better dose its food
  • Between 2019 and 2020, pet shop sales rose by 21%, online sales by 20%
  • A new niche, pet funerals (Séleste manages three pet cemeteries and two crematoria)
  • Santé Vet, a specialist in pet health insurance, has raised 150 million euros in capital.

Mars Petcare invests 85 million euros in its Loiret plant 17/01/2022

  • 85 million investment to modernize and expand capacity at its Saint-Denis-de-l'Hôtel plant in the Loiret region of France
  • The market for freshness sachets for cats and dogs has grown by an average of 10% a year in recent years
  • The site produces Whiskas and Pedigree tins and pouches
  • New production lines by 2025 to increase pouch production by 70% to 45 tonnes

Mars Petcare to create two new production lines at its Loiret plant 17/01/2022

  • 85 million euro investment at Saint-Denis-de-L'Hôtel site
  • Two new freshness sachet production lines to be created by 2025
  • The entire plant employs 165 permanent staff
  • The Mars Group is an industrial conglomerate with 454 plants and 130,000 employees
  • Sales of $40 billion in 2020
  • Mars Petcare & Food France achieved sales of 783 million euros in 2020
  • The group has another animal feed plant in France, at Ernolsheim

Mars Petcare France on Cdiscount's marketplace 09/04/2021

  • Mars Petcare is the leading contributor to market growth
  • The group has two production sites: Saint-Denis-de-l'Hôtel and Ernolsheim-sur-Bruche (Alsace)
  • Since 2021, Mars Petcare France has offered 80 products on the Cdiscount marketplace
  • The drive-through channel already accounts for 13% of Mars Petcare sales, with a jump to 46% by 2020

Épicerie Salée : Petfood: cat food gets all the attention 15/10/2020

  • Cat food sales up 6.8% in 2020
  • There are more cats in France than dogs (7.6 million)
  • Nestlé is the leader with 41% of the cat market in value terms
  • Nestlé (Gourmet, Purina and Friskies) and Mars (Whiskas and Royal Canin) share the French pet-food market
  • Nestlé manufactures its products at its Veauche plant in the Loire region
  • Mars at its Saint-Denis-de-l'Hôtel plant in the Loiret region.
  • Dano, a Dutch brand created by Yarrah, offers a range of products for cats with no artificial flavoring or coloring, and no meat from intensive breeding

Petfood: dogs and cats follow in their masters' footsteps 30/10/2019

  • The naturalness segment (organic, grain-free, gluten-free) could quadruple in the next three years
  • The natural petfood market is growing strongly in value: +40% in specialized supermarkets and +20% in food superstores
  • The segment is still small, totalling 110 million euros, or 1% of the market.
  • Mars launches Nutro Wild, a range with 70% animal ingredients, fresh meats, no GMOs and no cereals
  • Ultima Nature is said to have overtaken Mars in the dry croquette segment
  • In the United States, naturalness accounts for 30% of the petfood market

Petfood: ever healthier food 18/10/2018

  • Mars Petcare France, number two in the market behind Nestlé Purina with the Whiskas and Sheba brands
  • Pet food market grows from 1.4 billion euros to 2 billion in 10 years
  • Dog and cat food buoyed by the wave of organic and good food
  • The French have never spent so much on their pets: from €750 for a cat to €949 for a dog, per year, according to Idealo
  • The next battle will be over "healthy" and organic pet food
  • There are 13 million cats in France, compared with 7.3 million dogs

Financial Data

DUNS: 494887631

Legal Name: MARS PF FRANCE

Address: BD DES CHENATS , 45550 SAINT DENIS DE L'HOTEL

Number of employees: 850 (2018)

Capital: 403 512 580


Financial Data:

Year Turnover (€) Net Profit (€) Fiscal Year End Fiscal Year Duration
2019 746 741 968 EUR 13 979 294 EUR 31/12/2019 12
2018 736 463 297 EUR 37 266 986 EUR 31/12/2018 12
2017 746 412 511 EUR 47 060 066 EUR 31/12/2017 12
2016 769 439 430 EUR 50 867 795 EUR 31/12/2016 12
2015 751 599 657 EUR 47 248 582 EUR 31/12/2015 12

Company Managers:

Position First Name Last Name Age Linkedin
Président Romain Marie DUMAS 48
Directeur général Jérôme Gérard Vincent BAUDRY 43

Studies mentioning this company

The pet food market - Spain

Other companies mentioned:

The grain market - France

Other companies mentioned:

The pet food market - France

Other companies mentioned:

The pet market - France

Other companies mentioned:

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