Company profile - Last update 07/03/2022

Name: L'Oréal

DUNS: 632012100

Turnover: 27.99 billion EUR (2020)

Website: https://www.loreal-paris.fr

Description

L'Oréal is a French cosmetics company based in Clichy. It is the largest cosmetics company in the world, active in hair coloring, skin care, sun protection, makeup, fragrance, and hair care. L'Oréal currently markets more than 500 brands and thousands of individual products in all sectors of the beauty industry: hair color, perms, hairdressing, skin and body care, cleansers, makeup, and fragrances. The company's products can be found in a wide variety of distribution channels, from hair salons and perfumeries to hypermarkets and supermarkets, health and beauty stores and pharmacies.

In 2017, hair care products accounted for 17.5 percent of the company's sales.

Management and Shareholders

  • Estimated traffic on L'Oréal's website
Estimated traffic on L'Oréal's website

France - 2020-2021, visitors

Source: SEMRUSH

Main keywords on which the L'Oréal website is positioned

Keyword Position Previous position
Search volume
loreal 2 2 90500
consumer brands 3 3 60500
hiring l'oréal 2 2 9900
l'oreal careers 1 1 1900
l'oreal group 1 1 1600
shu uemura 3 3 6600
en cosmetics 7 7 12100
l'oréal agencies 1 1 1000
l'oréal vichy 1 1 590
l'oreal group 1 1 1000
skinceuticals 8 9 14800

Source: SEMRUSH

  • Brand Awareness
Estimated l'Oréal brand awareness online

Google searches with and without the brand name

Source: SEMRUSH

News

feb 11, 2021 - L'Oreal announces increase in fourth quarter - source(La Tribune)

  • Strong increase in online sales due to health crisis
  • Online sales account for 26.2 percent of L'Oreal's sales
  • They are up 62 percent from the previous year
  • In 2020, L'Oréal reported a 5 percent decline in sales