Company profile - Last update 07/03/2022

Name: Eau thermale Avène (Pierre Fabre)

DUNS: 662006170

Turnover: 2.2 billion EUR (2020)

Website: https://www.eau-thermale-avene.fr/

Description

The company first developed as a spa in the village of Avène before marketing natural products (including hair care) based on the dermatological virtues of Avène thermal water.

The company's products are now available in France and in about 100 countries.

The company is owned by the Pierre Fabre holding and makes 70% of its profits. In addition, 86% of French pharmacies work with Avene.

Management and Shareholders

  • Traffic Estimates for the Avene Website
Estimated traffic for the Avene website

France - 2020-2021, visitors

Source: SEMRUSH

  • Main keywords on which Avene website is positioned
Keyword Position Previous position Search Volume
cicalfate 1 1 22200
cicalfate avene 1 1 6600
avene cleanance 1 1 5400
avene cream 1 1 3600
cicalfate 2 2 22200
avene thermal water 1 1 3600
avene product 1 1 2400
avene cicalfate 1 1 2400
avene cold cream 1 1 1900
avene sun cream 1 1 1900
avene cleansing gel 1 1 1600
cleanance avene 1 1 1600
avene cleanance comedomed 1 1 1600
avene pro 1 1 1600

  • Avene's main competitors
Domain Competitor Relevance Common Keywords
parapharmacy-and-medicine.com 0.08 326
powersante.com 0.06 359
parapharmacie-en-ligne.com 0.05 528
uriage.fr 0.05 182
laroche-posay.fr 0.05 361
pharmasimple.com 0.05 1399
cocooncenter.com 0.05 865
1001pharmacies.com 0.05 1040
goldenwendy.com 0.05 62

Source SEMRUSH

The level of competition is calculated based on the number of keywords of each competitor and the total number of keywords common to all competitors. If websites have a high number of common keywords, they can be considered competitors.

  • Brand awareness
Estimation of Avene brand awareness online

Google searches with and without the brand

Source: SEMRUSH

  • Examples of online ads

Pruritus, itching? XeraCalm | Soothing, Anti-Itch Care

https://www.eau-thermale-avene.fr/xeracalm/prurit

XeraCalm A.D. Itch Care. Anti-scratching, Soothing, Nourishing. Avène thermal spring water naturally soothing and anti-irritating, rich in natural active ingredients.


XeraCalm A.D | Itching - Infants, Children & Adults

https://www.eau-thermale-avene.fr/xeracalm/démangeaisons

XeraCalm A.D care against itching. Anti-scratching, soothing, nourishing. Avène thermal spring water naturally soothing and anti-irritating, rich in natural active ingredients.


Micellar Water Face - Cleanance | Avene Thermal Water

https://www.eau-thermale-avene.fr/cleanance/eau-micellaire

Discover the Micellar Water Avène Thermal Water for Oily Skins with Imperfections. Dermatological effectiveness. Without prescription. In Pharmacy.


News

april 30, 2021 - Pierre Fabre Group pays the price of a cyber attack - source(Le Journal d'ici)

  • Pierre Fabre Group employs 10,000 people worldwide (4,000 in the Tarn and 2,600 in Occitania)
  • 2020 turnover of 2.2 billion euros, 65% of which is international
  • Victim of a cyber attack on its computer system on March 31, 2021
  • Avene's industrial production activities were able to resume on April 16

may 9, 2018 - Avène, the golden goose of the Pierre Fabre group - source(Capital)

  • Avène generates more than 70% of the group's revenues, with €200 million in sales in France and €800 million worldwide.
  • Operating profitability of 50%
  • Flagship products such as Cicalfate or Hydrance
  • The Pierrre Fabre group spends nearly 140 million euros each year on R&D
  • Masters of sterile, preservative-free and fragrance-free cosmetics
  • Marketing is mainly done through professionals (Avene present in 86% of French pharmacies) rather than through television
  • Pierre Fabre is number 2 in the world in dermo-cosmetics behind L'Oréal.
  • Demand for quality to the detriment of costs, which hinders the progression of results
  • Research in the drugs sector
  • Test also on online customers, especially in South Korea
  • Pierre Fabre claims to hold more than 33% of the hair care market