Inhalt der Studie

Verfügbare Sprachen

MARKET OVERVIEW

1.1 Definition and scope of study

Sneakers designate a pair of sports shoes diverted to a city and daily use. Derived from models designed for sports, they are appreciated for their comfort and style. In fact, sneakers are also fashion accessories that were used in the world of hip-hop in the 1980s before becoming in the 2000s streetwear brands that spread in popular culture. In many countries, especially in the West, these shoes are widely worn on the street. Teenagers are the main wearers of the sneaker as an everyday shoe, with the encouragement of advertising campaigns of major brands, but also other age groups wear them willingly. For urban use, multi-sport shoes, or reissued 1960s-1970s models are the most worn.

The global sneaker market is expected to grow at a CAGR of 7% between 2020 and 2024. Asia-Pacific is the dominant region in this market due to an extremely large population and rising average disposable income. These demographics combined with the growing desire for a healthy and sporty lifestyle and the craze for more comfortable clothing explain the importance of the Asia-Pacific region for the global sneaker market.

In Italy as well the growth rate of this sector is remarkable and was marked a +4% in 2018 alone. To the admirers and collectors, who were and still are, accomplices of social media have been added fanatics interested not so much in the object itself, as in the possibility of profit that it offers. So a very rich secondary market has flourished in Italy, around which a not negligible induced activity has developed for structure and value. This is a boom sustained by a demand that seems inexhaustible because, as always happens with bubbles, it is inflated by a boundless confidence in the constant increase in prices.

What drives today - especially a young audience - to spend large sums of money to buy a pair of shoes is the uniqueness and imagination that revolves around it: for this reason, most of the most coveted models see the identification with a character from the world of sport (such as Derrik Rose with Adidas) and music (Travis Scott with Nike), or partnerships with other fashion brands, for example Nike X Off White, by far one of the most profitable collaborations in the streetwear universe.

ANALYSIS OF THE DEMAND

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE ACTORS

Um mehr zu erfahren, kaufen Sie die komplette Studie.

What is in this market study?

  • What are the figures on the size and growth of the market?
  • What is driving the growth of the market and its evolution?
  • What are the latest trends in this market?
  • What is the positioning of companies in the value chain?
  • How do companies in the market differ from each other?
  • Access company mapping and profiles.
  • Data from several dozen databases

  • This market study is available online and in pdf format (30 p.)
  • Consult an example PDF or online
Diese Marktforschung bestellen 89€

Verfügbarkeit innerhalb von 10 Werktagen

Methode

Daten
Analysten 1 Sektor analysiert
in 40 Seiten
Methode
Kontrolle

Analysten

  • Top-Universitäten
  • Expertenmeinung

Daten

  • Datenbank
  • Presse
  • Unternehmensberichte

Kontrolle

  • Ständig aktualisiert
  • Ständige Überwachung

Methode

  • Synthetische Struktur
  • Standardisierte Grafiken

Analysten

Hugo S.

chargé d'études économiques, Xerfi

Hugo S.

Hugo S. logo 1 Hugo S. logo 2
Mathieu Luinaud

Associate Consultant

Mathieu Luinaud

Mathieu Luinaud logo 1 Mathieu Luinaud logo 2
Education Formation
Robin C.

PhD Industrial transformations

Robin C.

Robin C. logo 1 Robin C. logo 2
Pierre D.

Analyst

Pierre D.

Pierre D. logo 1 Pierre D. logo 2
Arnaud W.
Linkedin logo

Ross Alumni Club France

Arnaud W.

Arnaud W. logo 1 Arnaud W. logo 2
Amaury de Balincourt
Linkedin logo

Analyste de marché chez Businesscoot

Amaury de Balincourt

Amaury de Balincourt logo 1 Amaury de Balincourt logo 2
Pierrick C.

Consultant

Pierrick C.

Pierrick C. logo 1 Pierrick C. logo 2
Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise Fruchard

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

Héloise Fruchard logo 1 Héloise Fruchard logo 2
Imane E.

EDHEC

Imane E.

Imane E. logo 1 Imane E. logo 2
Vincent D.

Auditeur

Vincent D.

Vincent D. logo 1 Vincent D. logo 2
Eva-Garance T.

Eva-Garance T.

Eva-Garance T. logo 1 Eva-Garance T. logo 2
Michela G.

Market Research Analyst

Michela G.

Michela G. logo 1 Michela G. logo 2
Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

Azelie P. logo 1 Azelie P. logo 2
Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

Cantiane G. logo 1 Cantiane G. logo 2
Jules D.

Consultant

Jules D.

Jules D. logo 1 Jules D. logo 2
Alexia V.

Alexia V.

Emil Ohlsson

Emil Ohlsson

Anna O.

Anna O.

Gabriel S.

Gabriel S.