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1.1 Definition and scope of study

The Delivery/Takeaway market consists of establishments that deliver meals to homes and other locations. This market is undergoing several changes as new online platforms compete to conquer markets and customers around the world, attracting many investors worldwide. On average, 82% of these orders are placed with clients' homes, while only 16% are placed in the workplace. Another peculiarity is the increase in demand on weekends, when 74% of orders are placed. One of the critical factors in the choice and use of platforms is the speed of delivery. On average, 60% of consumers in the markets mention delivery speed as a key factor, making it an essential feature to survive in this market.

Worldwide, the food delivery market is worth around 1% of the total food market and 4% of food sold in restaurants and fast-food chains. Currently, only 11% of the world's population has access to food delivery platforms, showing that there is still a lot of potential to be explored. The trend is that the whole process and experience will become even more effective, both in terms of time and cost and effort. Ultimately, it is expected that in the medium term it will be possible to order literally any type of food you want and deliver it to your door, including via drones and robots.

Online delivery services are becoming increasingly popular in Brazil. With many years of economic uncertainty, consumers have opted for these services to save on costs such as transportation, gasoline, parking and tips, among others. Chinese food is the most popular within deliveries and takeaway. Despite the resulting consumption crisis, the custom of ordering pizzas remains at least constant, since this is a very popular food in Brazil and with different values for the most diverse budgets. The premium sub-segment is a clear trend, with diversified offers and different flavors of pizza, types of pasta and ingredients of high quality, organic or low caloric value, but with greater added value.






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