Introduction to Projectors

In layman's terms, a projector refers to a device which projects an image, and can be of various kinds. Thes include movie  projectors, slide projectors, overhead projectors, ceiling projectors, opaque projectors, and so on. Slide projectors are usually used in class rooms whereas movie projectors are used in cinemas. 
 
An overhead projector consists of a large box containing a very bright lamp and a fan to cool down the machinery. On top of the box is a large fresenel lens that collimates the light. Above the box, typically on a long arm, is a mirror and lens that focus and redirect the light forward instead of upwards. Transparencies are placed on top of the lens for display. 
 
There are many players in the projector industry across the world. In Asia, companies like Hitachi, Sony, Panasonic, Canon, and Seiko occupy a major part of the market share. Most companies present in the Asian projector marketspace, belong to Japan.
 
Earliest Overhead projector
The first type of overhead projector,  the episcope, was replaced by the earliest modern devices in the 1940s. It is only after educators adopted the overhead projector did it truly come into its own. Overhead projectors today are standard equipment in schools and businesses.
 
Opaque Projectors
The earliest incarnation of the overhead projector was the episcope, invented at the beginning  of the 20th century. This concept of projection with "magic lamps" has been described in the 1911 Encyclopedia Britannica.

The opaque projector shone bright light onto a non-transparent object and a combination of mirrors or lenses projected the image onto a screen. As more light was required than with an overhead projector, the projected materials could be damaged, thus limiting the use of the device.
 
Early Use
Initially, opaque projectors barely climbed out of the realm of children's toys, though artists often used them for enlarging images. Gradually, however, they were adopted for lectures and presentations in educational institutions and offices.

According to Henry Petroski in "Success through Failure: The Paradox of Design,"  the police and the army used an early version of the overhead projector in the 1940s. These first machines used already-existing slide projector technology to project images onto a large screen.
 
Roger Appledorn
Roger Appledorn worked as a research scientist for 3M  (founded in 1902) that introduced the thermo-fax copying process in the 1950s. The company, renowned for  encouraging experimentation among its staff, tasted success with Appledorn's design for a machine to project writing from clear film. 

While 3M liked the idea and developed it into the first overhead projector, the idea lacked support in the marketplace. Nevertheless.  Appledorn approached teachers, who realized its potential in the classrooms and soon enough,  the product began to record substantial sales. 

3M and Buhl Industries were among the first major manufacturers of overhead projectors.
 
 
Education
Companies were slow to adopt the technology because handwritten notes were considered too informal. Only when photocopies became available was that hurdle overcome. Overhead projectors witnessed  maximum sales in the education sector. 

In the 1980s, teachers started using overhead projectors to project moving images using LCD screens. The first such projectors were monochrome, but color versions started to be available by the end of the 1980s.
 
Future
Computer technology is rapidly replacing overhead projectors, especially since presentation slides can now be projected directly from software such as Microsoft PowerPoint. LCD projection was generally blurry and computers offer a better image for a more sophisticated audience. Additionally, even the newest overhead projectors are large and unwieldy. Yet, the industry shows no sign of failing.

Projectors Market
The global front projector market is expected to grow to 8.65 million units in 2010 from its level of 6.33 million in 2009 , according to Pacific Media Associates (PMA). Although some of the growth can be attributed to comparison with a relatively weak 2009 resulting from the recession, the rest is due to stronger demand for a number of recently introduced products that have responded to changing buyer demands. 

PMA has dubbed 2010 “The Year of the Projector” because numerous supply-side product innovations, combined with rapid growth in demand in developing countries, have breathed new life into what had become a mature industry with single-digit growth rates. 

“Innovations such as 3-D-ready ultrashort-throw models, built-in interactivity, PC-free presentations, and LED or laser illumination are responding to user needs, and in some cases expanding the lists of applications or buyer types for which projectors can be used,” said Dr. William Coggshall, president of PMA. “.. countries in MEA [Middle East and Africa], Latin America, the ASEAN [Association of Southeast Asian Nations] countries and China are growing at rates outpacing those in the historically larger markets, often due to major national programs for education.” 

Although it is not the largest category within the overall projector market, the New Era (sub-500 lumen) category is the fastest-growing one and is expected to grow from 512,000 units in 2009 to 1.1 million in 2010. 

“The two sweet spots in this category are the tiny battery-powered pico projectors currently offering a maximum brightness of 50 lumens, and their larger wall-powered personal projector siblings,” Coggshall said. “During 2010, we expect the pico projectors to account for roughly three times as many units as the personal projectors.” 

With rising demand and few competitors in the fray, the projectors present a profitable business option for channels. Syeda Beenish assesses the market and opportunity areas for partners
Once a prerogative of large of enterprises,  projectors have become a must have for small businesses and digital homes today. Today the category has grown phenomenally and with growth, the market has become crowded with players. The list includes vendors like Acer, BenQ, Canon, Delta Electronics, Epson, HP, InFocus, NEC, Panasonic, Sharp, Sony, and ViewSonic, to name a few.
The estimates about the size of the market for projectors in India vary from vendor to vendor. According to Epson's internal estimates, the total projector market was about 65,000 units in the financial year 2008-09. According to ViewSonic, it was close to 80,000 units. Talking to more vendors yeids different volume estimates, ranging from 1 lakh to 1.15 lakh units per year.
There is a similar difference of opinion amongst the vendors about the exact growth rates. However, most vendors concede that the growth in this category is higher than the industry average, in that, it hovers between 20 and 25 per cent (in unit terms on year on year basis). Incidentally, most vendors that we spoke to, expect the growth rate to remain unchanged despite the somber economic environment.
For instance, Max Hsu, Director, New Business Development, BenQ India says, "In the last financial year, the total market for projectors was about 75,000 units. We expect it to cross the 90,000-mark in the current year, demonstrating 20 per cent growth.


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Seiko Epson

  • Pays : Japon
  • Group revenue : 77,936
  • Position :

SEIKO EPSON CORPORATION is a Japan-based company primarily involved in the development, manufacture and sale of information equipment, electronic devices and precision equipment.


Canon Inc

  • Pays : Japon
  • Group revenue : 168,879. Revenue: 3,209,201.00 Million Yen
  • Position :

Canon Inc. (Canon), is a manufacturer of network digital multifunction devices (MFDs), plain paper copying machines, laser printers, inkjet printers, cameras and steppers. Canon sells its products principally under the Canon brand name and through sales subsidiaries.


Hitachi Ltd

  • Pays : Japon
  • Group revenue : 359,746. Revenue: 8,968,546.00 Yen
  • Position :

Hitachi, Ltd. (Hitachi) is engaged in developing a diversified product mix ranging from electricity generation systems to consumer products and electronic devices.


Panasonic Corp

  • Pays : Japon
  • Group revenue : 384,586.
  • Position :

Panasonic Corporation (Panasonic) is a manufacturer of electronic and electric products for a range of consumer, business and industrial uses, as well as a variety of components. Panasonic is engaged in the production and sales of electronic and electric products in a range of business areas.


Sharp Corp

  • Pays : Japon
  • Group revenue : 53,999. Revenue: 2,755,948 Million Yen
  • Position :

Sharp Corporation is a Japan-based company engaged in the manufacture and sale of electric telecommunication, electrics and electronic equipment. The Company operates in two business divisions. The Electronics Equipment division offers audio and video (AV) and communication products, including liquid crystal color televisions, projectors, digital versatile disc (DVD) recorders and various telephones; health and environmental equipment, including refrigerators, microwaves and air conditioners, as well as information equipment, such as handy terminal equipment, electronics registers, liquid crystal color monitors, information displays and copy machines.


Samsung Electronics

  • Pays : Corée du Sud
  • Group revenue : Revenue: 138,993,664.00 M
  • Position :

Samsung Electronics Co., Ltd. provides consumer electronic products. The Company operates its business through two business divisions: digital media and communication (DMC) division and device solution (DS) division. The DMC division is involved in the manufacture of digital media and communication products, such as televisions (TVs), monitors, printers, air conditioners, refrigerators and washers, as well as cell phones, network systems and computers. Its DC division provides semiconductors and liquid crystal display (LCD) products, consisting of memory chips, hard disc drives (HDDs), system large scale integrated circuit (LSI) products and thin film transistor (TFT) LCD products.


Acer Incorporated

  • Pays : Taïwan
  • Group revenue : Revenue:573,982.56 M
  • Position :

The Acer Group is a family of four brands -- Acer, Gateway, Packard Bell and eMachines. This unique multi-brand strategy allows each brand to offer a unique set of brand characteristics that targets different customer needs in the global PC market. Today, the Acer Group still strives to break the barriers between people and technology. It ranks No. 2 for total PC shipments and No. 2 for notebooks, and has a global workforce of 7,000 employees. 2009 revenues reached US$17.9 billion.


Sony Corp

  • Pays : Japon
  • Group revenue : 171,900 Revenue: 7,213,998.00 M
  • Position :

Sony Corporation (Sony) is engaged in the development, design, manufacture, and sale of various kinds of electronic equipment, instruments, and devices for consumer, professional and industrial markets, as well as game consoles and software. Sony’s primary manufacturing facilities are located in Japan, Europe, and Asia.


Mitsubishi Electric Corporation

  • Pays : Japon
  • Group revenue : Revenue:3,353,298.00 M
  • Position :

Mitsubishi Electric Corporation is engaged in developing, manufacturing and selling of a range of electrical and electronic equipment. The Company has six business segments. The Heavy Electric System segment offers turbine generators, motors, transformer, power electronics equipment, circuit breaks and others. The Industrial Mechatronics segment provides programmable logic controllers, inverters, servomotors, factory automation systems, motors, hoists and others. The Information Communication Systems segment offers wireless communication equipment, satellite communications equipment, mobile handsets, radar equipment and others.


Koninklijke Philips Electronics N.V.

  • Pays : Pays-Bas
  • Group revenue : 116,590
  • Position :

Koninklijke Philips Electronics N.V. (Royal Philips Electronics) is the parent company of the Philips Group (Philips). Philips’ activities in the field of health and well-being are organized on a sector basis, which includes Healthcare, Consumer Lifestyle and Lighting. The Group Management & Services sector provides the operating sectors with support through shared service centers. During the year ended December 31, 2009, the activities related to Innovation & Emerging Businesses were reported under Group Management & Services. As of December 31, 2009, Philips had 127 production sites in 29 countries, and sales and service outlets in approximately 100 countries. During 2009, the Company acquired the companies, Saeco International Group S.p.A., Dynalite and Traxtal. In July 2010, it announced the acquisition of the street lighting business of Amplex A/S. In July 2010, it acquired Shanghai Apex Electronics Technology. In August 2010, it acquired CDP Medical Ltd.


Communication World - India

  • Pays : Inde
  • Group revenue : 10
  • Position :

Manufacturers of projectors, digital projector, dlp projector, meeting room projector, lcd multimedia projector, overhead projector, portable led projector, auditorium projector, security system, day & night camera, video door phone, interactive panel, visual presenter, electronic lectern table, lcd tv, video conferencing solutions and home theater


LG Electronics Inc.

  • Pays : Corée du Sud
  • Group revenue : Revenue:72,952,344.00 M
  • Position :

LG Electronics Inc. is specialized in the provision of telecommunication and electronics products. The Company operates its business through five divisions: mobile communications, home entertainment, home appliance, air conditioning and business solution



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