The organic cosmetics market - France

The global organic cosmetics market grew significantly, despite an overall decline in the hygiene and beauty market of 6.5%. More specifically, the organic sector saw an increase of 53% for organic cosmetics and 37.7% for organic and natural cosmetics. Asia-Pacific dominates the global cosmetics market , with a 43% market share in 2020, while France remains Europe's second-largest consumer. Consumers are attracted to organic products because of their concern for health, environmental values and animal welfare, with certifications such as COSMOS ORGANIC becoming important trust indicators.

evolving consumer trends: growth in organic cosmetics and impact on the beauty industry

The rise of e-commerce and direct-to-consumer digital brands (DNVBs) also reflects changing distribution channels, with supermarkets gaining ground as a key point of sale for organic cosmetics, while online platforms such as Amazon and Yves Rocher are registering significant footfall. Trends towards "no makeup" and "deconsumerism" have had an impact on purchasing behavior, with budgets allocated to hygiene and beauty declining by 9.1%. Manufacturers adapt through product innovation, sustainable packaging and customized offers in response to consumer demand With changing consumer habits, demand in the cosmetics industry has been shifting in particular towards more sustainable products.industry has shifted towards organic and natural cosmetics, which continue to enjoy robust growth against a backdrop of dwindling sales of conventional cosmetics.

The organic cosmetics market encompasses a wide range of products, including make-up, creams, serums and oils, scrubs and exfoliants, shower gels, soaps and shampoos, as well as perfumes. Certified by organizations such as Ecocert and labeled with certifications such as COSMOS ORGANIC, consumers are increasingly attentive to what goes into the composition of their beauty products and how they are produced. Despite a 5-10% drop in the overall hygiene and beauty market, organic cosmetics have recorded an impressive growth rate.

In France, sales of conventional hygiene and beauty products fell marginally, with a compound annual growth rate of almost -1%, while the organic segment continued to expand. Toilet soaps and dermatological bars saw a significant increase in sales of over 40%, indicating a growing potential interest in gentler organic product alternatives. The annual budget for hygiene and beauty products has fallen by around 10% in five years.

Interestingly, the number of times consumers buy personal care products each year has also fallen slightly. Organic cosmetics seem to attract consumers not only because of their ingredient list, but also because they adhere to a broader value-based purchasing policy. More than half of consumers surveyed indicated a preference for organic cosmetics for health reasons, while around half chose them for environmental reasons. In addition, more than a third expressed a high level of confidence in certified organic and natural products, compared with only around a third for non-labelled products. The market has seen the emergence of different consumer profiles, with "committed ambassadors" being the main drivers of demand, made up of individuals who attach great importance to the organic pedigree of their products.

Key players shaping the organic cosmetics landscape.

The organic cosmetics sector is growing exponentially, with small and large companies carving out their own niche with the promise of natural beauty. The dominant figures in this booming sector include historic brands, retail giants and innovative start-ups, each contributing to a market rich in diversity and value.

• Léa Nature and the pioneering spirit of SO'BIO étic Léa Nature has established itself as a historic brand in the organic cosmetics market. SO'BIO étic, its flagship line, illustrates its commitment to offering consumers products that are not only kind to the skin, but also to the environment. Its commitment to the principles of organic farming has earned it the trust of consumers who place a premium on health and sustainable development.
• La Provençale Bio In a strategic move to meet the growing demand for organic products, make-up magnate L'Oréal has unveiled La Provençale Bio. This brand reflects L'Oréal's recognition of the changing beauty paradigm, where consumers are increasingly opting for products that are not only effective, but also more respectful of their bodies and the planet.
• Le Groupe Rocher Le Groupe Rocher, with its global presence, has forged a reputation for using natural ingredients in all its product ranges. Its commitment to quality and eco-responsibility continues to attract customers who align themselves with brands that reflect their respect for nature.
• Respire in natural deodorants Respire is making its mark in the DNVB sector, winning over consumers with its range of 100% natural deodorants. Thanks to a direct-to-customer sales model, Respire has succeeded in positioning itself in a niche market, offering transparency and products that are both effective and respectful of the environment.
• Natura from Brazil to the world Originating in Brazil, Natura has profoundly influenced the natural cosmetics market, extending its reach to a global audience. Its commitment to biodiversity, sustainable sourcing and community empowerment reflects a deep-rooted ethic that resonates with consumers around the world.
• Les Petits Prodiges and the "Made in France" label The French brand Les Petits Prodiges also stands out in the DNVB, highlighting its commitment to eco-responsibility and local production. Their "Made in France" label is a guarantee of quality and a nod to tradition, attracting a clientele they hold dear

Inforamtion

• Number of pages : 30 pages
• Format : Digital and PDF versions
• Last update : 24/04/2023

Summary and extracts

List of charts

• Worldwide sales of natural cosmetics
• European cosmetics consumption
• [Copy] Geographical breakdown of cosmetics sales
• [Copy] Breakdown of the cosmetics market by product type
• Evolution of the turnover of organic and natural cosmetics
• Evolution of the turnover of the conventional hygiene and beauty market
• Organic and natural market share by product type and growth
• Breakdown of the make-up market turnover by type of product
• Average annual budget for hygiene and beauty
• Annual purchase frequency of hygiene and beauty products
• Part de personnes ayant acheté au moins un de ces produits
• Part des personnes interrogées achetant des cosmétiques bios
• Part des consommateurs à dépenser plus de 240 euros annuellement en cosmétiques bios
• The types of cosmetics that inspire confidence
• Important elements when buying cosmetics (apart from product composition)
• Raisons pour lesquelles les françaises interrogées achètent des cosmétiques bio
• Consumer profiles of organic cosmetics
• Part de consommateurs de cosmétiques bios femme et homme
• Market share of channels selling organic cosmetics
• Market share of channels selling hygiene and beauty products
• Distribution channel for the purchase of the first organic cosmetic
• Part des françaises interrogées à acheter des produits de cosmétiques bios dans les circuits de distribution suivants
• Evolution of the DNVB
• Barriers to the use of organic or natural cosmetics
• Determining factors for the purchase of cosmetics
• Results from Léa nature and So Bio'étic
• Evolution of organic HB sales
• The consequences of barrier gestures on the skin of the French
• Products purchased to treat problems caused by wearing the mask
• The impact of covid on hand hygiene