Summary

The global market for motorcycle helmets has been experiencing low growth, with a particularly dynamic French market that sees potential for expansion due to factors such as an increasing interest from women in two-wheelers, a growing number of registrations, and advancements in helmet innovation (safety, convenience, design features). The French market is bolstered by a high helmet replacement rate, approximately every five years, contributing to market dynamism. In terms of sales, over 800,000 helmets are sold annually in France, contributing to an economic benefit estimated at 180,000 million euros yearly. Although the exact figures from 2020 onwards are not provided in the text, it was expected that the global market would reach $5.54 billion by 2025 with a CAGR of 1% over 2019-2025. Manufacturers design their products in France but often outsource production abroad. French and European regulations play a pivotal role, insisting on helmets meeting specific safety standards, and new helmets must undergo a series of safety tests. The presence of both European and international players, such as Dainese, Shark Helmets, Arai, Shoei, and Bell helmets, indicates a competitive market structured with major actors across different regions..Title: Trends in the French Motorcycle Helmet Market: Balancing Safety, Style, and Growth In the realm of motorcycle helmets, we can observe specific trends and demand dynamics in the French market. One particularly notable element is the growing interest of women in two-wheelers, which widens the consumer base and could potentially boost market growth. This is further complemented by an overall increase in motorcycle registrations, indicating an upward trend in the number of potential helmet consumers. The French market has demonstrated a keen interest in the high-end segment of motorcycle helmets, which accounts for a significant portion of the sector's value. Observing price trends, there's an upward movement correlated with continual innovations in safety, convenience, and design features. These advancements are not merely cosmetic enhancements but speak directly to a consumer base that values the latest in helmet technology and style. Considering safety and product lifecycle, motorcycle helmets have a structurally high renewal rate. It's generally recommended that helmets be replaced every five years to maintain their protective effectiveness, thus contributing to the market's dynamism. The emphasis on renewal is reinforced by figures from Road Safety, which underscores a greater need for caution among two-wheeler riders compared to car drivers. This is especially pertinent given that head impacts are predominant in accidents involving two-wheelers. Financially, the motorcycle helmet market in France is substantial. Across the country, more than 10 million pieces of motorcycle equipment, including helmets, are sold annually, generating a turnover of approximately 270 to 300 million euros. The specific segment of motorcycle helmets sees sales of over 800,000 units annually, contributing an estimated 170 to 190 million euros to the economy each year. Globally, the sale of motorcycle helmets reaches an annual figure of around 5 million units in Europe and is valued at about 5 to 5.7 billion dollars in recent years. The market is experiencing a compound annual growth rate (CAGR) hovering around 1%, indicating a steady if low, increase in the global demand for motorcycle helmets. In summary, the French motorcycle helmet market is characterized by stability in user rates, a significant rise in high-end product demand, and a stringent replacement cycle driven by safety concerns. These factors, coupled with the increased participation of women and the overall rise in motorcycle registrations, suggest a market that, while mature, has key drivers supporting steady growth and innovation..### Prominent Market Players in the Motorcycle Helmet Industry The motorcycle helmet market features a distinguished array of manufacturers, each contributing unique expertise and offerings to the industry's landscape. Here is a closer look at the notable entities that play a pivotal role in shaping helmet standards and trends. #### European Pioneers in Safety and Style - **Dainese**: Originating from Italy, Dainese is widely recognized for integrating innovation with protection. The company has constantly pushed the envelope in motorcycle gear, including helmets, by focusing on ergonomic designs that do not compromise on safety. - **Alpinestars**: Another Italian stalwart, Alpinestars has carved its niche in providing high-end motorcycle helmets alongside a variety of motorsport safety apparel. Their helmets are the product of rigorous research and development, emphasizing comfort and performance. - **Shark Helmets**: Hailing from France, Shark prides itself on producing helmets that deliver safety and elegance. Their products are the result of extensive research in aerodynamics and feature innovative designs catered to both professional racers and daily commuters. - **Nolan Group**: This Italian manufacturer is known for creating helmets that blend sleek design with practical functionalities. Nolan Group has been a stalwart in the industry, known for their durable and comfortable helmets. - **AGV**: AGV is yet another Italian brand that has made significant contributions to motorcycle safety. Famous for outfitting legendary racer Valentino Rossi, AGV's helmets are synonymous with excellence and high-performance. - **Suomy**: Specializing in racing helmets, Italian-based Suomy has been a reference point for pro riders thanks to their commitment to cutting-edge technology and bold graphics. - **Momo Helmets**: Italy's Momo Helmets combines sophistication with contemporary design, targeting urban riders who prioritize style without forgoing safety. - **GPA**: A French brand characterized by their lightweight and comfortable helmets, GPA has focused on providing optimal protection with a modern aesthetic. - **ROOF**: Also from France, ROOF is celebrated for its innovative modular helmets that provide flexibility and protection, catering to a diverse rider demographic. - **Lazer Helmets**: With a long history that traces back to Belgium, Lazer Helmets stands out for their dedication to integrating new technologies into their classic designs. #### Asian Giants Setting Global Standards - **Arai Helmet**: Based in Japan, Arai has established a legacy of handcrafting helmets that meet the highest safety standards. The company is known for its attention to detail and the belief that rider protection should never
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  • Last update : 01/09/2023
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Summary and extracts

1 Market summary

1.1 Definition

Motorcycle helmets represent a specific category of protective helmets. To be sold as a "helmet for the use of motorized two-wheelers" in France, a helmet must complete specific French and/or European specifications. For example, helmets sold for cycling, skiing or any other activity will not be certified for the use of a motorized two-wheeler. The motorcycle helmet market in France has developed since 1973 when the wearing of this accessory was made mandatory for all drivers of motorized two-wheelers.

The global market for motorcycle helmets is in low growth. The French market is relatively dynamic and several growth drivers should enable it to grow in the coming years.

First, the number of potential consumers is expected to continue to grow due to the growing interest of women in two-wheelers. And, more generally, the motorcycle helmet market can count on the growth in the number of registrations.  

It is also important to note the importance of the motorcycle helmet market's high-end segment, which represents a large part (by value) of the sector. The increase in prices on the market is also observed with the overall renewal of the various ranges, at the rate of innovations (safety, convenience, design features).

Motorcycle helmets have structurally high renewal rates since it is normally required to replace them approximately every five years to ensure their effectiveness. This feature promotes market dynamism. In addition, the figures from the Road Safety encourage greater caution for two-wheelers compared to car drivers, especially since head impacts account for the majority of accidents. Finally, as mentioned earlier, the legal context which oversees the market is crucial to understanding the challenges facing the sector.

List of charts

  • Motorcycle market size
  • Ventes de motos dans le monde, par région
  • Établissements enregistrés sous le code 30.91Z
  • Effectifs enregistrés sous le code 30.91Z
  • Établissements enregistrés sous le code 45.40Z
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Latest news

Ekoï aims to revolutionize the bicycle pedal - 28/03/2024
  • - Weight of the new pedal developed by Pédalissime: 85 grams, compared with 120 grams for competitors.
  • - Pédalissime takes on market giants such as Look and Shimano.
  • - Pédalissime was founded by Jean-Christophe Rattel, head of Ekoï, in association with Raphaël Dalle
  • - The "PW8" pedal has been tested by several professional teams and is homologated by the International Cycling Union.
  • - All pedals will be made in France.
  • - The bicycle pedal market is a niche but global one.
Motorcycle equipment: Furygan sets up in Vauvert - 19/12/2023
  • Furygan has signed a contract for the construction of a new 4,000 square meter building.
  • Furygan uses over 100,000 square meters of leather every year.
  • It produces 230,000 gloves and 70,000 garments every year.
  • Furygan has sold over 3 million jackets worldwide.
  • The company's competition department designs 270 made-to-measure suits every year.
  • Furygan is present in 50 countries and employs around 50 people.
Cycling equipment manufacturer Ekoï sets out to conquer the American market | Ekoï conquers cycling America - 18/10/2023 Creation of the Ekoï brand: 2001 Year of Ekoï's shift to online sales: 2008 (7 years after its creation) Expected sales for Ekoï in Germany: 10 million euros this year, 15 million euros next year Trocadéro Capital stake: 22% since 2020 Number of professional athletes wearing Ekoï: over 400 Textiles account for: 60% of Ekoï sales Number of Ekoï employees: 68 Ekoï's goal: to double sales within 4 years.
Ekoï, a French cycling equipment supplier on the Tour - 04/07/2023
  • The SME Ekoï was created over 20 years ago
  • The Tour de France is watched by over 40 million television viewers in France and 150 million in Europe
  • Ekoï supplies around 500 helmets and 400 goggles per team per season, as well as large quantities of textile parts.
  • Ekoï is based in Fréjus
  • 66 employees
  • 65% of sales generated outside France
  • The company is aiming for sales of 45 million euros in 2023, with a medium-term target of close to 100 million euros
  • Ekoï has been selling its products exclusively online since 2011
  • Helmets are made in Asia and textiles in the European Union, specifically Italy.
Motorcycle equipment supplier Bihr goes under US flag - 14/11/2022
  • Alsace-based company, European leader in the distribution of equipment for motorcycles and motorcyclists
  • Acquisition by American Arrowhead Engineered Products, world leader in spare parts distribution
  • Presence in fifteen European countries
  • Objective: to expand the company's own reference portfolio, drawing on the buyer's own products
  • Over the past twelve years, sales have risen from 40 to 220 million euros
  • Bihr, 900 to 1,200 employees depending on the season
  • 200,000 products from 350 different brands
  • network of 15,000 dealers and repairers

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Dainese
Alpinestars
Shark Helmets (2R Holdong)
Nolan Group
AGV
Roof
D3T Distribution Motoblouz
Bihr
Ekoï
Furygan
Racer 1927

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